RAJEEV GANDHI COLLEGE OF MANAGEMENT STUDIES

PLOT NO. 01, SECTOR-08, GHANSOLI, NAVI MUMBAI - 400701.

“A STUDY ON E-COMMERCE AS AN ECONOMY BOOSTER”

A PROJECT SUBMITTED IN THE PARTIAL FULFILLMENT OF
THE REQUIREMENT FOR THE AWARD OF
THE DEGREE OF MASTER IN MANAGEMENT STUDIES (MMS)
SUBMITTED BY:
NILESH VIJAY SHIRODKAR
ROLL NO : 93
UNDER GUIDANCE OF:
Prof. NIYATI JOSHI
MMS (information technology) – SEM: 4
Batch : 2017- 2019
 INTRODUCTION

 Today e-commerce has become an important part of daily life. Accessibility to e-

commerce platforms is not a privilege but rather a necessity for most people, particularly
in the urban areas. There are alternative ecommerce platforms available
 As in 21st century as internet has become most important and frequently and most
necessity device, it will surely race to achieve more growth and sales via internet.
 The past two years have seen a rise in the number of companies E-commerce
Technologies and the internet in India.
 OBJECTIVES

 To examine impact of E-commerce on business cost and productivity.

 To evaluate present status of E-commerce.
 To identify how E-commerce reduces cost of customer services and after sales services.
 To identify key success factors of E-commerce.
 To provide insights for policy formulation in the area of E-commerce.
 RESEARCH METHODOLOGY

 This is study is a research into the use of e-commerce by companies. This study is
conducted to evaluate the perceptions, status, and triggers on the use of e-commerce in
Indian companies. This survey has been conducted simultaneously in a number of
countries in the Asia-Pacific region. The results are expected to contribute significantly
towards the current thinking regarding e-commerce in this region. The results presented in
this report pertain to the Indian survey.
 The research study was conducted both Primary as well extensive Desk Research for this
report. Secondary data sources were used to gain a comprehensive and in-depth
understanding of the E-Commerce market in india.
 DATA ANALYSIS

 Indian e-commerce market hosted US$3 billion of transactions in 2011

 It is forecast that more than US$20 billion worth of transactions will be carried out online
over next five to seven years in India and 12-15% of the country’s shopping activities will
move online
 A total of 9 million Indian internet users carried out online transactions in 2011. This
number is predicted to reach 38 million by 2015
 Online retail sales will reach US$2.4 Billion In 2012, with the number of online buyers in
the country expanding to 21.5 Million
 FINDINGS

 The India general internet Population, 9% of go online via mobile.

 At the beginging of 2011, The number of mobile internet users reached 43 million.
 India could become one of the top five countries for smart phones by 2016, representing
almost 10% of the entire world supply.
 Online Advertising in India is currently generating $410 million a year and representing
7% of total advertising spent.
 There are more than 33 million users who on more than one social networking site in
India. These site are attracting more than 45,000 news user every day.
 RECOMMENDATIONS

 Customer reviews
 Clear shipping and delivery commitment
 Fraud protection
 Protective and timely communication
 Operational Reporting & Dashboards
 Vendor Penalties
 Real time inventory updates & safety stock
 CONCLUSION

• The Report classifies India as a rising star in this regard, pointing out that India’s IT
services exports have almost doubled in two years and now account for more than 16
percent of total exports and 8 per cent of all foreign exchange earnings. Given the
extraordinary growth rates of e-services exports, the latter figure is expected to reach
30per cent by 2008. Policy measures to support exporters of e-services should focus on
increasing market access in eservices for exporters from the developing countries, as well
as addressing domestic obstacles related to technology, payments, infrastructure
(telecommunications) and standards
THANK YOU