BUS 251(Lecture 13)

Business Communication
Course Instructor: LkK
E-mail: looksina.khan@northsouth.edu
 Chapter 10 (cont’d)

 Cover Letter for Resume/CV

Solicited /Unsolicited (??)
◦ General Plan

Gaining Attention in the opening

A body that matches your qualification to the reader’s need

A conclusion that requests action

 Step 1:Gaining Attention in the opening
 In case of solicited, start with the job opening description or a
question-
“Because of my specialized training in accounting……, I believe
that I have the qualification that you described in your journal
advertisement.”
“Will an honors graduate in accounting, with experience…,qualify
for the position you listed on New York Times?”

 In case of unsolicited, show that you know about the company well
and throw a question-
“Now that Asiatic Digital has expanded operations to Chittagong,
can you use a well-trained and highly experienced advertiser who
knows the culture of the region?”
“How would you like to hire a NSU marketing major to fill in…?”
“At the suggestion of Mr. J, I am sending you….”
 Step 2:The Body of the letter

 Education/Experience/Skills summary.
 Make your self marketable.
 Highlight on the biggest achievements so far.
 Answer questions if asked on the advertisements.

Step 3: Call to action

 Don’t ask for the Job immediately or directly

 Ask for an opportunity to discuss your potential and career
plan
 Keep a suggestion for negotiation

Pages: 324 (examples)

Exercises: Pg. 335 (1,2); 336 (1,2,3); 337 (c, h, j); 339 (8)
 Let’s face the Interview

 https://www.youtube.com/watch?v=5Z3uzFtFNcQ

 https://www.youtube.com/watch?v=m5kR7TPAkSw

 https://www.youtube.com/watch?v=i4LKoegE8P0

 https://www.youtube.com/watch?v=FKiJZbsWMME&list=PLY
RaBKoa1kaqr4iCP5w5BTOM22KZO-
gQ3&index=5&pbjreload=10
Let’s face the Interview
 Let’s face the Interview
Senior executives
conducting Male candidates Female candidates
interviews.
Positive •black socks 77% •tights 94%
Impression •black leather shoes 56% •high heels 69%
•tailored navy single breasted •mid-length black skirt or
suit 51% dress 64%
•white or blue long sleeved •pearls 56%
shirt 48% •long sleeved and collared
•cufflinks 37% shirt or blouse 42%
•low key tie 35%
•no handkerchief showing 35%
Negative •no tie 52% no jacket 50% •dangling jewellery 99%
Impression •chinos 50% •big shoulder pads 97%
•polo shirts 66% •low necklines 95%
•jeans 82% •bare legs 94%
•T shirts 88% •sports shoes 91%
•leather jackets 70% •short skirt 60%

https://www.kent.ac.uk/careers/ivdress.htm
 MID 2 Syllabus

“You-view point” from MID 1

Chapters: 7, 8, 10, 11
Lectures: 08-13