Beruflich Dokumente
Kultur Dokumente
• Classical rhetoric
• medieval period
• enlightenment period
• modern rhetoric
• visual rhetoric
Classical rhetoric
• ars praedicandi
- provided a method for developing
sermons.
• ars dictaminis
- developed precepts for letter writing
• ars poetriae
- suggested guidelines for composing
prose and poetry.
Medieval Rethoric
• The Ciceronian Tradition
- "Conventional medieval rhetoric promotes highly
formalized, formulaic, and ceremoniously institutionalized
forms of discourse.
A Rhetoric of Forms and Formats
- "Medieval rhetoric added to ancient systems its own
generic rules, which were necessary because documents
themselves had come to stand in for the people as well as
for the Word that they meant to convey. By following
articulated patterns for greeting, informing, and taking
leave of the now-distant and temporarily removed
'audience,' the letter, sermon, or saint's life acquired
typical (typological) forms."
Medieval Rethoric
• Christian Adaptations of Roman Rhetoric
- evolved within the dual influences of Greco-
Roman and Christian belief systems and cultures.
Enlightenment Rhetoric
Deliberi/delivery Pagsasaayos/arrangement
Kanon
ng
Retorika
Memorya/memory Istilo/style
• invenire - to find o para makahanap
• orihinal na tinatawag na
pasalitang retorika na ginagamit
sa pampublikong konteksto