IMPACT OF SOCIAL MEDIA TO

THE YOUNG ENTREPRENEUR

AS A MARKETING TOOL FOR A
SMALL BUSINESS

Castillo, Aaron Paul S.

Nagsuban, Mary Grace N.
Simbahon, Maria Maylene J.
CHAPTER 1
BACKGROUND OF
THE STUDY
 BACKGROUND OF THE STUDY
 Social Media as a tool that young
entrepreneurs utilized for finding and
encourage with customer service.
 Social media facilitate communication with
customers, enabling the melding of
interaction on different sites. It also helps
young entrepreneurs promoting products
and services, as it enables the distribution of
focused timely and exclusive sales and
coupons to would be customers.
o Young entrepreneur that utilized social media
as a marketing tool for a business that can build
strong awareness, increase number of sales and
build relationships to a customers. Young
entrepreneurs can see that the result that they
achieve are far more better.
STATEMENT OF
THE PROBLEM
1.How social media helps in business
in terms of:
a. Business Growth
b. Promotion
. What are the Advantages and
2

Disadvantages of using social

media as a marketing tool?
3.What are the hindrances
that affect business using
social media?
THEORITICAL
FRAMEWORK
Uses and Gratification theory of communication explains
how young entrepreneurs use social media to promote
their products. It differs from other social media
effects theories in that it assumes that young
entrepreneurs have power over their social media
usage to fulfill certain needs or goals such as
promoting and growth business.
 SOCIAL MEDIA

COMMUNICATE PROMOTE

BUSINESS GROWTH
CONCEPTUAL FRAMEWORK
 YOUNGENTREPRENEUR
YOUNG ENTREPRENUER

SOCIAL MEDIA

MARKETING TOOL

PROMOTION BUSINESS GROWTH

SCOPE AND DELIMITATION
 Quantitative Method
 25 Respondents
SIGNIFICANT OF THE STUDIES
 SIGNIFICANT OF THE STUDIES

 FutureResearcher
 Young Entreprenuers
 Employee
 Customer
DEFINITIONS OF TERMS
 DEFINITIONS OF TERMS
1. Marketing
2. Entrepreneur
3. Social Media
4. Products
5. Services
6. Business
7. Young
8. Small Business
1. Marketing is an activity of an
entrepreneur combined with buying
and selling product and services.

2. Entrepreneur is an individual
who start to organize and operate a
business to take a greater than
usual financial risk.
3. Social Media is a form of internet
website wherein entrepreneurs can
advertise their business to achieve
marketing goals.
4. Products is an item or services that
can be offered by the seller to the buyer
for purchase.
5. Services provides work performed by
the dealer to the consumer.
6. Business is an occupation where goods
and services are exchanged for money.
7. Young is someone who’s under the age
of 20 that start their own business.
8. Small Business is an independent
owned and operated business that is
limited in size and in revenue depending
on the industry.
CHAPTER 2
REVIEW OF RELATED LITERATURE
 Katona and Sarvary (2014), pointing out that
young entrepreneurs using social media has
been the tool in marketing their products to
enhance the costumers interest in the
organization as well as to build relationships
with the online community.
 According to Boyer (2014), Social media
management is a continuous process
implemented to market, brand and advertise in
order to establish recognition and
‘trustworthiness’ of a business, organization or
a persons’ reputation on social media
platforms.
 Another distinctive characteristics of social
media from the traditional media is that it can
be both web based as well as mobile
technologies hence it is important for
organizations to consider using social media to
advertise some products due to its wide and
rapid acceptance among the consumers (Moua
et al., 2013).
 While examining young entrepreneurs’ social
relationship to the customers, social media
usage has been ascertained that there is an
impact of social media in the tasks performance
of the young entrepreneurs to their small
business (Parveen et al., 2015).
 The wider acceptance and higher efficiency of using
social media in comparison with the traditional
communication channels have encouraged young
entrepreneurs that they are on the platforms like
facebook, through this tool they can build quickly a
network of supporters which is vital for business growth
(Kaplan & Haenlein, 2010). Social media has advanced
from simply providing a platform for individuals to stay
in touch with their family and friends. Now it is a place
where consumers can learn more about their favorite
companies and the products they sell. Marketers and
retailers are utilizing these sites as another way to
reach consumers and provide a new way to shop.
“Technology related developments such as the rise of
powerful search engines, advanced mobile devices and
interfaces, peer-to-peer communication vehicles, and
online social networks have extended marketers’ ability
to reach shoppers through new touch points” (Shankar
et al. 2011, 30).
 Shopper marketing is a new concept that has
emerged, creating a new touch point for the
interactions between businesses and
consumers. Shopper marketing is “the
planning and execution of all marketing
activities that influence a shopper along, and
beyond, the entire path of purchase, from the
point at which the motivation to shop first
emerges through purchase, consumption,
repurchase, and recommendation” (Shankar et
al. 2011, 29).
 Perceived fit is an important factor for
retailers to consider for shopper
marketing; perceived fit is the amount of
similarity between an extension product
category and existing products affiliated
with the brand (DelVecchio and Smith as
cited in Cha 2009).
 The more people perceive shopping services on social
networking sites as useful and easy to use, the more
likely they are willing to shop for items on social
networks (Cha 2009). Providing shopping services on
social networks can provide business growth for
retailers due to the diversity of consumers who use
social media sites. The wide range of consumers
utilizing social networks means that most target
markets can be reached (Cha 2009). This provides an
effective platform for retailers to promote their brand
and products to potential consumers. According to
Shankar et al. (2011), shopper marketing can join forces
with shoppers to improve products, create clear
messages, identify promoters, and serve as a connection
to in-store activities, thus demonstrating the
importance of social media within a retailer’s marketing
plan.
 According to Shankar et al. (2011), shopper marketing
can join forces with shoppers to improve products, create
clear messages, identify promoters, and serve as a
connection to in-store activities, thus demonstrating the
importance of social media within a retailers’ marketing
plan. Advancements within social media sites have
created consumer communities that are defining new
ways in which companies and customers can interact
with one another to share information on brand
products. For example, virtual brand communities are
creating a computer-generated space for consumers and
retailers to connect with one another via marketing.
Although social media marketing is a well-researched
topic, it has only been studied through experimental and
theoretical research; studies never precisely describe the
benefits retailers gain from this marketing tactic. In
reviewing the rich plethora of multi-disciplinary
 Literature, it is has become clear that studies are
focusing on describing what social media marketing is
as well as examining what factors affect consumer
behavior relative to social networking. Despite the
initial progress made by researchers, development in
this area of study has been limited. Research needs to
expand by providing a deeper understanding of the
long- term promotional gains retailers obtain from
social media marketing. More formalized studies are
also needed to progress beyond theorized or predicted
outcomes in order to gain knowledge of real life
applications. This review of literature touches upon the
gaps that currently exist within social media marketing
research and points out the need for future studies to
explore the benefits gained by marketing on social
networking sites, especially for small retailers.
REVIEW OF RELATED STUDIES
According to Lusk (2010) Young
entrepreneurs used social media in
order to market or branding some
products. Promoting their products
in social media to enhance their
small business growth as well as
publicity.
 According to Basher et al., (2012) In an era where
technology prevails, young entrepreneurs as well as
marketers see the need to keep up with the fast pace of
change of risk being outdated. Gone are the days when a
pure bricks business model will thrive well in current
market scenario. It is practically impossible design a
marketing strategy without considering social networks.
Social media had become really important gradients in
today’s marketing mix in particular. Adapting some
form of marketing online through social media is a key
node for all businesses, especially in an industry where
trends constantly change such us fashion and
handicrafts.
SYNTHESIS
 In this review of related studies, a researcher look at
two recent studies, it was published in 2010 and 2012.
Researchers gather some information on how social
media help young entrepreneurs to promote their
business and also together with the social media that
young entrepreneurs used to adopt some form of
marketing online through social media, is a key for all
businesses. These studies also cover that Social media
has a significant role in young entrepreneurs that
focuses on and describing some information using social
media application as a marketing tool for young
entrepreneurs. In general, the studies fall into
categories and those are the negative and positive
impacts of using social media as a marketing tool for
the business of young entrepreneurs. There are times
that using social media is effective than conventional
marketing and sometimes the opposite.
 CHAPTER 3
METHODOLOGY
RESEARCH DESIGN
 RESEARCH DESIGN

 This research will utilize a Typical

Descriptive Design. The employment of
such method will describe the current
status of the young entrepreneurs
involved, determined the impact of using
social media to the young entrepreneur as
a marketing tool for a small business.
SAMPLE AND SAMPLING TECHNIQUE
 SAMPLE AND SAMPLING TECHNIQUE
 The samples in this study are the young
entrepreneurs who are using social media
as their marketing tool. There would be a
total of 25 respondents-ages between 15-
20 years old selected to participate in this
study.
RESEARCH INSTRUMENT
 RESEARCH INSTRUMENT
 The instrument that the researcher used a
survey questionnaire to gather data. The
survey questionnaire focused on the impact of
social media to the young entrepreneurs to
promote there small business. Respondents
answer the questionnaire in numerical that
corresponds with the strongly agree to strongly
disagree.
DATA GATHERING
 DATA GATHERING
 The researcher search for permission to
distribute their survey questionnaire from a
research teacher. As the questionnaire approves
by the teacher, the researcher distribute the
survey questionnaire to the selected young
entrepreneur as the respondents. The
researchers attained the number of respondent
by giving the letter to the respondent as
permission to get their response and researchers
also headed to their respective location.
STATISTICAL TREATMENT
 STATISTICAL TREATMENT
 The statistical treatment of data to be
employed is identifying the mean and the
frequency. Mean is utilized to describe the
impact of social media to the young
entrepreneurs. Frequency is to identify
the numbers of percentage of item in a
particular category in a set of data.
CHAPTER 4
PRESENTATION, ANALYSIS, AND
INTERPRETATION OF DATA
TABLE 1
Scale Range Verbal Interpretation

4 3.26 - 4.00 Strongly Agree

3 2.51 - 3.26 Agree

2 1.76 - 2.51 Disagree

1 1.00 - 1.75 Strongly Disagree

TABLE 2
 Business Growth Mean Interpretation

1. Social Media increase my

income
3.24 Agree

2. Social Media helps me to

achieve my sales goals

3.16 Agree

3. It is easy to reach customer

around the world

2.84 Agree

4. Social Media increase the

positive impression of my business

3.12 Agree

5. Social media can easily help me

to know the feedback or comments

3.32 Strongly Agree
for the improvement of the sales

3.14 Agree
TABLE 3
 Promotion Mean Interpretation

1. Social media helps to promote

product/goods
3.52 Strongly Agree

2. It is easy for me to pursuable the

customer using social media

3.24 Agree

3. Social Media provide online apps to let

the customer know about business

3.36 Strongly Agree

4. It is easy to communicate

3.16 Agree

5. Promoting business in social media

platforms affords me the chance to reach

3.04 Agree
millions of customer

3.26 Agree
TABLE 4
Advantages using social media Mean Interpretation

1. Social Media marketing relied upon

for fast action and result

2.92 Agree

2. Social Media increase brand

awareness of my business
2.96 Agree

3. Social Media help my business getting 3.28 Strongly Agree

found

4. Social Media makes easier to market 3.2 Agree

the business

5. Social Media increase communication

skill with customer

3.52 Strongly Agree

3.18 Agree
TABLE 5
 Disadvantages of using Social Mean Interpretation

Media

1. Social Media can leave

customer's negative comments and

3.24 Agree
remarks about business

2. I can't reach customer without 3.36 Strongly Agree

internet connection

3. Limited users of Social Media 3.16 Agree

4. Social Media need additional

payment usinh Internet

3 Agree

5. Social Media can be utilized 2.88 Agree

ineffectively

3.13 Agree
TABLE 6
 Hindrances that affect Mean Interpretation

1. It is hard for me to

convince customer using 3 Agree

Social Media

2. Social Media requires

immediate response and 3.04 Agree

daily monitoring

3.02 Agree
CHAPTER 5
SUMMARY
 SUMMARY
 This research study aims to understand the Impacts of
Social Media to the Young Entrepreneurs as a
marketing tool. The respondents of this study are Young
Entrepreneurs from Barangay Poblacion where the
researchers conducted a survey to 25 respondents from
the Barangay. A Descriptive Survey was utilized in
research wherein the researchers utilized a survey
questionnaire to gathered data in textual and tabular
form. The respondents are selected Young
Entrepreneurs from Barangay Poblacion by the
researcher and focus only on the Impact of Social Media
to their business as a marketing tool.
 SUMMARY
 After the data was collected, the researchers
enumerate and combine the same answer from the
survey questionnaire. The researcher perceived clearly
about the Impact of Social Media to the Young
Entrepreneur in Marketing their business. Through
analyzing and Interpreting the collected data of the
researchers the result were achieve in the research and
succeeded the target of the researchers from this study.
CONCLUSION
 CONCLUSION
Based in the gathered data from survey the researchers
came to a conclusion that
 Social Media have a significant statistical Impact on
Young Entrepreneurial success it is recommended that
social media marketing training be incorporated into
entrepreneurial training.
 Marketing a small business using social media has its
own Advantage and Disadvantage for the young
entrepreneur to reach a number of potential customer
and easy way to promote business. However, social
media also has its own disadvantages in marketing a
business because of a negative feedback that leaks and
limited users and internet connection.
 CONCLUSION
 Media have a significant statistical Impact on
Young Entrepreneurial success it is
recommended that social media marketing
training be incorporated into entrepreneurial
training.
RECCOMMENDATION
 RECCOMMENDATION
Related to the conclusions, the researcher humbly
observed the following:
 A. Entrepreneurs/Young Entrepreneurs. This study
will help to be informed about social media as a
Marketing Tool and become more knowledgeable before
entering the field of business.
 B. Future researcher . This study will help to further
explore of using Social Media for Marketing a Small
business.
THANK YOU 