Management Information Systems

“Marketing” Information System

Name Roll No

Kanika Bhatia 04
Girish K. Gangadharan 10
Aarti D. Matai 18
Fiona Noronha 23
Amit Shah 31
Marketing Information
System - MKIS

“A marketing information system is a continuous and

interacting structure

to gather, sort, analyze, evaluate, and distribute

relevant, timely and accurate information

to improve the marketing planning, implementation, and

control”
Components in Pantaloon Retail
Marketing Information
System

 Intelligence

 Designing

 Choosing

 Implementing
 Components in Pantaloon Retail
 Internal reporting systems

 Orders received, stockholdings & sales invoices

 Marketing research systems

 Consumers, distributors, vendors

 Market research organizations

 Marketing intelligence systems

 Focused
 Semi-focused
 Formal
 Informal
Components in Pantaloon Retail

 Marketing models

 Time series sales model

 Linear programming

 Elasticity models

 Regression and correlation models

 Analysis of Variance (ANOVA) models

 Components of MKIS

Data Bank

Statistical Display Marketing

MKIS
Bank unit Manager

Model
Bank
Company Specifics –
Pantaloon Retail
 Name of the company – Pantaloon Retail
 Core business – Retail merchandizing
 Information systems used – SAP, Fortinet
Checkpoint - FG500A, SAP Retail, COGNOS


 LAN – WAN (geographically dispersed)

 Intra net (Head offices, regional offices, store
managers)
 Extra net (Vendors, Suppliers, Creditors)
 Internet - Customers
 Objectives of MKIS
 To generate additional revenues by attracting new customers

 To generate additional revenues by extracting more business from

current customers

 To generate additional revenues by customizing products and/or

services better to meet individual needs
 To generate additional revenues by extracting higher prices from
customers
 Objectives of MKIS

 To reduce advertising and sales force costs

 To reduce inventory carrying costs and order
 To generate additional revenues and / or reduce expenses
 Advantages to Pantaloon Retail

 Improved customer relationship and participation

 Improved employee morale, productivity and
knowledge
 Improvement in process efficiency and reduced costs
 Improved market share
 Improved profitability
 Improved Return on Investment
Flow of MKIS information
Marketing Information System
- Strategy

 Information

 Expansion

 Enhanced Customer Relation