Confidential

Pressure Transmitters
3051S EJX
Their Key Messages - Innovation for Advanced Our Countermeasure
Measurement • Establish clarity on the 3051S line-up (Note 2)
• Position as premium line-up with statement No • Clarify Exposed HART / FF electronics
equal from others • Advance Diagnostics
• SuperModules • ILBD (Single side detection)
• Advanced diagnostics • Heat tracing diagnostics
• Increased profitability with higher sales price • Package accessory with approved OEM
• If pushed to 3051S play around with Ultra and Classic • Clarify 12 year warranty is limited to firmware only
and reduce competition’s impact
• Hermetically Sealed Sensor
• Lock out with co-planar
• Packaging with in-house accessory (Note 1)
• 12 year warranty Our Strengths
• Better Installed performance - No re-ranging
Their Weakness errors
• Better long term stability to increase the
• Stability under limited conditions interval between calibration (Note 3)
• High Sales price • Basic and key functions are available as standard
• Lower standard discount (Note 4)
• No single side blockage detection & No heat tracing • FOUNDATION Fieldbus (Note 5)
• Inventory reduction (Note 6)
diagnostics • Multi Sensing
• No multi sensing & dynamic compensation • Dynamic static pressure compensation
<A90-TCS-532 Rev.0 > 09/04/2019
Copyright © Yokogawa Electric Corporation* 3051S series comprises of two models ie Classic & Ultra Internal Use Only
Confidential

Pressure Transmitters
3051C / T* EJA E*
Their Key Messages - Proven Industry Standard Our Countermeasure
Capability
• For Mainstream business • Pre-sales Spec-in
• Complete line-up available • Push to 3051S
• Position to premium offering of Yokogawa (EJX) • Easily interchangeably with all manufacturers
• Confuse customer & competition using multiple line-up (Note • Package accessory with approved OEM
1) • If possible for gauge pressure position
• Protect price of 3051S traditional mount type (Note 5)
• Lock out with co-planar • Local Operator Interface has Limited
• Packaging with in-house accessory (Note 2) functionality (Note 6)
• Local Operator Interface (Note 3)

Their Weakness Our Strengths

• Mid range performance • Better Installed performance - No Re-ranging errors
• Key functional specifications are optional • Better long term stability to increase interval between
• Stability under limited conditions calibrations (Note 7)
• Interchange-ability with other manufacturers is • Basic and key functions are available as standard
optional (Note 8)
• FOUNDATION Fieldbus (Note 4) • Good end user acceptance
• FOUNDATION Fieldbus (Note 9)
• Bar Graph & descriptive diagnostic message is • Inventory reduction (Note 10)
optional with LOI in 3051 Enhanced model only • Multi sensing + Dynamic compensation to static
• No multi sensing & dynamic compensation pressure variation
• 3051 Enhanced model was released primarily to catch-up with EJA E, with optional functions to be close to EJA E spec, like accuracy, HART 5 / 7,
Bar graph , descriptive diagnostics, 60 sec damping time etc.
<A90-TCS-532 Rev.0 > 09/04/2019
Copyright © Yokogawa Electric Corporation Internal Use Only
Confidential

Pressure Transmitters
2051C / T EJA E*
Their Key Messages - Foundation of reliable measurement Our Countermeasure
• Minimum bid spec business • Pre-sales Spec-in
• Price positioned for OEM / EPC / low end market • Push to 3051C / 3051S Classic
• Position to mid tier offering of Yokogawa • Easily interchangeably with all
• Protect price of 3051C manufacturers
• Offer in initial / 1st level quote • Low copper housing / Ultra low copper
• Revise to quote with 2051 /P8 if pushed by customer (Note1) housing
• Try all possible means not to move to 3051C (Note2) • Package accessory with approved OEM
• Lock out with co-planar • If possible for gauge pressure position
• Positioning as low cost wireless solution (Note 3) traditional mount type (Note 6)
• Packaging with in-house accessory (Note 4)

Their Weakness Our Strengths

• Poor installed performance • Better Installed performance - No Re-
• Stability under limited conditions ranging errors
• Most functional specifications are optional • Better long term stability to increase the
• Interchange-ability with other manufacturer is optional interval between calibration (Note 7)
• Poor end user acceptance - No major reference in • Basic and key functions are available as
refinery / petrochemical standard (Note 8)
• FOUNDATION Fieldbus (Note 5) • Good end user acceptance
• Display with Bar Graph & descriptive diagnostic message • FOUNDATION Fieldbus (Note 9)
is optional LOI only • Inventory reduction (Note 10)
• No multi sensing & dynamic compensation • Multi sensing + Dynamic compensation
to static pressure variation
• EJA E is positioned as a mid tier product, We could offer EJA E but we need to achieve a price premium
• Refer slide notes for additional notes
<A90-TCS-532 Rev.0 > 09/04/2019
Copyright © Yokogawa Electric Corporation Internal Use Only
 Positioning of SMART Pressure Transmitters

High

Premium
Price

Basic

Low Cost

High
Performance / Functionality

Exclusions: Conventional transmitters (without microprocessors)

Transducers (hermetically sealed electronics which cannot be easily be repaired)

<A90-TCS-532 Rev.0 > 09/04/2019 Internal Use Only

Copyright © Yokogawa Electric Corporation