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SIGMOID CURVE
HANDY
CONTEXT
• Things and the ways which got you where you are seldom keeps you there.
• In others words, that which led to your success are not the same factors that will
guarantee your success in the future.
• The past is not a good predictor of the future, particularly today.
• Best way to understand is to focus on contradictions.
• Balance is required.
SIGMOID CURVE
• S-shaped curve.
• Marginal change.
• Start slow, learn as we go. Some wins and many loses.
• Can be used at the macro level.
• Can be used at micro level.
• Can be used individually.
• Can be used at the organizational level.
• Dynamic modeling.
SIGMOID CURVE
• It is necessary to keep the first curve going while the second one takes hold.
• Eventually the second curve becomes the norm.
• The first curve is erased.
• No institutional memory.
DISCIPLINE OF THE SECOND CURVE
• How does management know where they are on the first curve?
• The reality is that everyone is too busy – crisis management.
• Most would disagree as to where you are on the curve.
• Need to use judgment.
• Need to proceed by guessing and making assumptions.
• Strategy – short – 1 year; medium 2-3 years; long-term 5 years.
• Japanese – 20 or so years.
ISSUE?
• Down-side.
• What happens if you are wrong?
• What happens if you make the wrong strategic choices.
• Do not make total commitment until second curve is embedded.
• Takes discipline.
• Takes time and resources.
DISCIPLINE OF SECOND CURVE – 4 STAGES
• 1. Like critical thinking – starts by asking questions – tough ones related to ideas,
possibilities, hypotheses, claims, vision, mission.
• 2, Next stage – test the ideas.
• 3. Review the results.
• Stage 1 and 2 use only imagination.
• Key is not to re-invent the first curve.
• The first curve is the seed of the 2nd.
KEY TO SUCCESS
• Basic or core is the idea that what got your success will not keep you there today.
• Obvious but difficult lesson to learn.
• CVL means that you are starting over life again, and again.
• Difficult to do as we get older – operate in comfort zone.
• To the Japanese this idea is “kaizen” – continuous improvement.
• Leads into the concept of scenario planning – military.
• The plans are actually possibilities.
CVL