To inform

To persuade
GENERAL
PURPOSES: To entertain

To inspire
INFORMATIVE SPEECH
•This speech serves to provide interesting and useful
information to your audience.
•The audience learns something NEW.
•EXAMPLES: Lectures, demonstrations, briefings,
trainings.
THE MAIN ELEMENTS IN WRITING AN
INFORMATIVE SPEECH
1. Knowledge - Establish credibility by demonstrating
expertise and knowledge of the subject
2. Key Points - Repeat all the Key points to ensure maximum
knowledge retention
3. Interest - Conveying the subject with enthusiasm and
including unusual facts or anecdotes about the subject.
FEATURES OF AN INFORMATIVE SPEECH
Consider the following to have an effective informative/expository speech.
1. Deals with one single interesting topic, but consists of two or more subtopics to
expound.
2. Begins with an introduction consisting of the thesis statement that expresses
the main idea or topic and the subtopics or main divisions of the speech.
3. Each subtopic supports the thesis. It is developed and presented through
definition, examples, comparison and contrast, cause and effect, and
classification.
WAYS OF PRESENTING YOUR TOPIC
By definition
Global warming is the increase of the temperature of
the earth’s atmosphere that results in the warming of the
earth.
WAYS OF PRESENTING YOUR TOPIC
By Examples
Benjamin Franklin (1706-1790) was one of the most intelligent
and creative persons who ever lived. He manifested his very rare
talent at an early age. He could read the bible at five and could
interpret it at seven. He started writing, printing, and selling his poems
at twelve in the streets of Boston, Massachusetts. He started his
journalism career at sixteen, and later became one of America’s
noblest statesmen and renowned scientist.
WAYS OF PRESENTING YOUR TOPIC
By Comparison and Contrast
Over the years, the means of communication has
changed: from the snail mail to the e-mail. Who among the
young generation have seen a snail mail? A snail mail takes a
day or more to reach the receiver, while an e-mail takes only a
few seconds to be sent. If a snail mail needs a stamp, an e-mail
requires internet connection.
PERSUASIVE SPEECH
•A persuasive speech is written to persuade, or convince
the listeners, of the validity of the speaker's argument.
•This might involve persuading someone to change their
opinion or at the very least take into account some
elements that have not really been considered before.
PERSUASIVE SPEECH

•EXAMPLES: Sales presentations, project proposals,

campaign speeches
THE MAIN ELEMENTS IN WRITING A
PERSUASIVE SPEECH
Credibility - Establish credibility by demonstrating
expertise, evidence and knowledge of the subject -
presenting facts, statistics or quotes together with
any personal experiences to make the audience
believe in what you are saying
THE MAIN ELEMENTS IN WRITING A
PERSUASIVE SPEECH
Passion - Conveying the subject with enthusiasm,
passion and conviction to appeal to the emotions of
the audience
NOTE:
A good persuasive speaker speaks with
conviction and clear language and cites his sources
properly.
ENTERTAINING SPEECH
•An entertaining speech is one whose sole purpose is
to have the audience enjoy the presentation.
•The purpose of an entertaining speech is not to
educate, inform or inspire … it is to make the
audience smile, relax, enjoy and maybe even laugh
their heads off.
ENTERTAINING SPEECH

•EXAMPLES: After dinner speeches, stand-up comedy.

HOW DO YOU MAKE A SPEECH
ENTERTAINING?
•Tell jokes
•Tell funny stories
•Dramatize an anecdote
•Tell a scary story
GUIDELINES IN WRITING AN
ENTERTAINING SPEECH

Chose an Appropriate Topic

GUIDELINES IN WRITING AN
ENTERTAINING SPEECH

Enjoy Yourself
GUIDELINES IN WRITING AN
ENTERTAINING SPEECH

Keep it simple
INSPIRATIONAL SPEECH
Motivates the audience to achieve noble
goals or ideals.
EXAMPLES: Commencement addresses,
sermons.
BEFORE YOU WRITE A SPEECH…
•Write a one-sentence statement about what you want
to accomplish
•Worded from the audience’s point of view
•Precise
•Attainable
BEFORE YOU WRITE A SPEECH…

•“After hearing my speech, the audience will….”

 All speeches should
have introduction,
preview, body,
summary, conclusion.
ORGANIZE YOUR
SPEECH!! Customize your
structure, language,
visual aids.
RECAP

• General purpose: to inform, persuade, entertain,

inspire
•Specific purpose: audience P.O.V., precise, attainable.
•Organize for maximum effectiveness.