NAME : HARSHIT JAIN

ADMISSION. NO:HPGD/JL17/3346

SPECIALIZATION: MARKETING
 PRINT MEDIA
 Print Media is the printed version of telling the news,
primarily through newspapers and magazines.
Through the years, print media evolved to include
entertainment, educational topics and more, instead
of only conveying news.
 Before the invention and widespread use of printing
presses, printed materials had to be written by hand. It
was a painstaking process that made mass distribution
impossible.
 EARLY HISTORY
 Egyptians used papyrus
to make sales massage
and wall posters.
 The lost and found
advertisements on
papyrus was common in
ancient Greece and
Ancient Rome
 EARLY HISTORY
 The earliest known form
of printing as applied to
paper was
woodblock printing,
which appeared in China
before 220 AD. Later
developments in printing
technology include the
movable type invented by
Bi Shang around 1040 AD
and the printing press
invented by Johannes
Gutenberg in the 15th
century.
Characteristics of print media
 Print media is the most effective medium of conveying
a massage.
 Printed media is useful for historians
 It helps to educate people.
 Printed media can be read again and again.
 Information in print media can be given in detail as
compared to other forms media.
TYPES OF PRINT MEDIA
NEWSPAPES

MAGAZINES

BOOKS
 NEWS PAPERS
 Newspapers is one of the
most important and
effective print media of
mass communication . It
was first published in
Germany and later spread
its roots in rest of the
world.
 It gives valuable services to
the community like :
information ,education
,entertainment etc.
TYPES OF NEWS PAPERS
INTERNATIONAL

NATIONAL

LOCAL

MONTHLY

WEEKLY

DAILY
FUNCTIONS OF NEWS PAPERS
INFORMATION

ADVERTISING

OPINION BULDING

EDUCATION

ENTERTAINMENT
 MAGAZINES
 Magazines and “Functions of magazine”
periodicals are generally
published on regular 1:Information
basis, and it contains
verity of reading 2:Entertainment
material.
3:Comment

4:Advertising

5:influencing
Kinds of magazines
ACADEMIC

FASHION

SPORTS

POLITICAL

NEWS
 BOOKS
 In the past the books was
not a mass medium but
privilege of the elite class.
There were two reasons for
that firstly books were not
printed but written by
hands and secondly low
literacy rate of the masses.
 It was the nineteenth
century which saw books
as a mass medium
 Now it’s the best source it
educate people
 Types of books
TRADE BOOKS

PAPER-BACK BOOKS

TEXT BOOKS

PROFESSIONAL BOOKS

BOOKLETS
 The print media is known as one of the most
successful industries nowadays . This medium is also
specifically very famous to achieve the target audience
for advertisers . The various types of print media
provide a range of choices for people to reach a diverse
group of costumers . So , whether its newspapers or
magazines , each medium have their specific benefits ,
even so print media also offers its own drawbacks .
Here we will have a glance at the pros and cons of print
media .
 “MERITS”
 Several types of print media ( magazines & news
papers ) possesses devoted readers. This is helpful for
advertisers compared to promoting online.
 If you are focusing on a specific geographical location ,
this can be done effortlessly by pint media . For
instance , a local newspaper will be perfect medium to
promote about new store opened .
 You can select the size of advertisement space in
newspaper ,this will aid the organization to sustain the
cost of expenses while advertising
 You can also advertise via brochures or leaflets based
on your target . When the details are in detail, a
brochure can be a suitable choice ,where as a leaflet
can be suitable for a short massage
 Magazines are always in the attention among the
public . Magazines are read on monthly basis and
focus mare on advertising.
 Selected type of print media possess a loyal fans
following when it comes to readers. This would assure
you product extra audience
 “DEMERITS”
 The price sustained can often be costly thinking about
the medium you decide.
 The life span of any specific print media is restricted .
Newspapers for instance are among public eye for just
a day
 Print media might not provide you extensive reach .
Internet for instance can provide you world wide
reach.
 You might have to schedule months in advance to
advertise in print media . It often doesn't give you
versatility when you are up against a restricted due
date .
 Ads in print media could get misplaced in all the mess
of editorials and ads by competitors .
 lack of literacy rate also restricts the scope of print
media
 conclusion

 Hence , we can notice there are particular benefits and

drawbacks of print media . With the right planning
you can achieve optimum converge and make the best
of this method.

 thank you .