HI-MEETING 2

KOM 3364
KOMUNIKASI KEPIMPINAN

By

Assoc. Prof. Dr Zulhamri Abdullah

(PhD, Cardiff & PDE, Cambridge)

Assoc. Prof. in Corporate & Organizational

Communication
LET’S TALK!

Step into my Speak/text to Log on to Like me at

office at www.vodppl.upm.edu.my Zulhamri Abdullah
me at
FBMK
0192373973 zulhamri@upm.edu.my
SINOPSIS
Kursus ini membincangkan konsep, teori dan fungsi
komunikasi kepemimpinan dalam organisasi; gaya
kepemimpinan; kepemimpinan berkarisma ;
komunikasi pelatihan; kepelbagaian organisasi;
teknologi komunikasi; strategi komunikasi
kepemimpinan; dan cabaran dalam kepemimpinan.
Learning Outcomes
1. menerangkan konsep dan fungsi komunikasi
kepemimpinan dalam sesebuah organisasi.

2. menerangkan kepentingan ciri-ciri komunikasi

kepemimpinan dari segi penyeliaan, pelatihan, dan
karisma.

3. menjustifikasikan strategi komunikasi kepemimpinan

yang berkesan dalam organisasi.
CONTENT OF COURSE
 1. Concept, theory and functions of leadership
communication

 2. Organizational theories: a perspective of

leadership

 3. Leadership styles

 4. Executive coaching

 5. Leaders as change agents

 6. Managing leadership communication strategy

 7. Building and Leading High-Performing Teams

 8. Strategic Internal Communication

 9. Strategic External Relations

 10. Emotional Intelligence & Cultural Literacy

References PHOTOCOPYING OF BOOKS
IS RESTRICTED UNDER LAW
Textbook:
*Barrett, Deborah J. (2013). Leadership communication. 4th Edition.
Boston: McGraw-Hill Irwin.

2. Chemers, Martin M & Ayman, Roya. (1993). Leadership theory and

research: Perspectives and directions. San Diego: Academic Press,
Inc.
3. Dubrin, Andrew. J. (2004). Leadership: Research findings, practice
and skills. New York: Houghton Mifflin Co.
4. Hassan, Abdullah & Mohd, Ainon. (1998). Komunikasi untuk
pemimpin. Kuala Lumpur: Utusan Publication.
5. Witherspoon, Patrick D. (1997). Communicating leadership: An
organisational perspective. Boston: Allyn and Bacon.
6. Zulhamri Abdullah. (2008). International Corporate Communication. 2nd
Edition. Singapore: Pearson Prentice Hall.
How to improve yourself…
READING! READING ! READING
Read a lot – formal (e.g. books, journal articles) and
informal (online news, facebook) EVERYDAY

WRITING! WRITING! WRITING!

Write formal (e.g. assignment) and informal (e.g. chat,
facebook, twitter) EVERYDAY
 Penilaian KOM3433PJJ
N Perkara Markah Due
o (%)
.
1 Tugasan 1* 10% Week 5

2 Tugasan 2* 20% Week 7

3 Tugasan 3* 30% Week 10

3 Peperiksaan Akhir 40%

Jumlah 100%
9
 TUGASAN 1 (10%)
1. Nyatakan definasi kepimpinan.

2. Nyatakan 10 ciri seseorang

pemimpin yang berjaya dari
perspektif komunikasi.

Due by Week 5
 TUGASAN 2 (20%)
1. Huraikan kepentingan komunikasi
kepimpinan.

2. Bincangkan 3 gaya kepimpinan. Huraikan

gaya tersebut berdasarkan perspektif
komunikasi.

Due by Week 7
 TUGASAN 3 (30%)
 Anda adalah seorang pegawai yang sedang berkhidmat di Unit Strategi
Komunikasi di sesebuah organisasi berorientasikan perkhidmatan.
Anda diminta oleh majikan untuk menjayakan satu kempen
komunikasi berstrategik.

 Sila jawab soalan-soalan berikut:

 Apakah fungsi, peranan dan tugas seorang pemimpin dalam

menjayakan kempen tersebut?
 Apakah gaya kepemimpinan yang perlu dipamerkan untuk
menjayakan kempen tersebut?
 Berdasarkan teori kepemimpinan, bincang dan aplikasikan satu teori
kepemimpinan bagi menjayakan kempen tersebut?
Keterangan Tugasan
 Tugasan tersebut mestilah disediakan oleh
pelajar dan perlu diserahkan pada waktu yang telah ditetapkan:

 Tugasan 1: Minggu 5 (5 muka surat)

 Tugasan 2: Minggu 7 (10 muka surat)
 Tugasan 3: Mingu 10 (15 muka surat)

 Markah akan ditolak bagi penghantaran tugasan yang lewat

 Tugasan yang dibuat mestilah mengandungi sekurang-kurangkannya

10 buku teks, artikel jurnal dan/atau rujukan yang berkaitan.
 ASSIGNMENT MARKING SCHEME
Assignments will be assessed based on four key criteria (COPS) as
follows:

Marking Criteria Marks

1. Content 30
2. Organization 30
3. Presentation 20
4. Style 20

Total: 100%
 ASSIGNMENT MARKING SCHEME(2)
Content
Well focused; rigorous arguments/analysis; outstanding knowledge of and use of evidences; relevant
supporting academic materials and real world examples; and excellent use of direct quotations.

Organization
Great mapping strategy guiding the readers; a clear introduction including a thesis
statement (main ideas/key points); a main body clearly divided into sections; and
excellent use of sub-headings and linking devices.

Presentation
Clearly presented with attention to detail of the conventions of the title page, bibliography, appendices, &
overall layout; excellent referencing system; excelent use of appropriate vocabulary and gramatical
structures; and able to demonstrate appropriate length with excellent spelling and punctuation.

Style
Excellent attention paid to a particular style demonstrated throughout; outstanding insights with high
quality and innovation; and overall consistency of the style addressed throughout.
 6 Managing leadership
communication strategy
 Establish a clear communication purpose
 To inform – transferring facts, data, or information
 To persuade – convincing clients to do something
 To instruct – instructing clients in a process

 Develop your communication strategy

 Effective communication requires a communication strategy

 Analyze your audiences

 Who is your primary audience? What do they expect? How do they
feel?
 Strategic
Objectives
Timing

Spokesperson
Feedback Media/
Messages
forum

Audience
 7 Building and Leading
High-Performing Teams

Building an effective team

Establishing team work processes
Managing the people side of teams
Handling team issues and conflict
Helping virtual teams succeed
 Performance
Results

Skills Problem solving Mutual

Accountability

Technical Individual
function Small number of
people
Interpersonal
Specific goals
Common approach
Meaningful purpose

Collective Commitment Personal Growth

Work Products
Chapter 8 -
Source: Katzenbach, J. R. and Smith, D. K., (1993). The Wisdom of 19
Teams, Boston: Harvard Business School Press.
 8 Strategic Internal Communication
 Educate employees in the company vision and
strategic goals
 Motivate support for company’s strategy

 Encourage higher performance and discretionary

effort
 Limit misunderstandings that may damage
productivity
 Align employees behind company’s strategic
objectives and position them to help achieve them
 Supportive
Management

On-going
Targeted Well-
Assessment
Messages positioned
Staff
Effective Media/
Forums
 9 Strategic External Relations
Developing an external relations strategy
Building a positive corporate image
Working with the news media
Handling crisis communications
 High
Analysts
Customers
Media

Importance
Competitors
Government agencies

Partners

Low High
Difficulty of reaching
10 Emotional Intelligence & Cultural Literacy
 Emotional Intelligence is the ability to identify and manage emotions
in ourselves and in others.
 Understanding emotional intelligence (EI)
 Appreciating personality differences

 Improving interactive skills, such as

 Non-verbal communication
 Listening ability
 Effective delivery of feedback

 Developing an approach to cultural literacy

 Defining culture
 Using a cultural variables framework
Context
Information flow

Equality

You’ve got
mail.

Language
Power
Time
EXAMINATION
MID-TERM EXAM:
OBJECTIVE/SUBJECTIVE

FINAL EXAM:
OBJECTIVE/SUBJECTIVE

Recall questions; multiple choices; true & false

The question based on understanding, reasoning,
application, and synthesis.
General knowledge is strongly needed
SEBAB PELAJAR GRED RENDAH / GAGAL
1. TIDAK MENJAWAB SOALAN TUGASAN DGN BETUL

2. TIDAK MENJAWAB SOALAN PEPERIKSAAN DGN BETUL

3. MENJAWAB SAMBIL LEWA DALAM PEPERIKSAAN

4. TIADA RUJUKAN DALAM TUGASAN

5. TIADA CITATION DALAM TEKS TUGASAN

THANK YOU FOR LISTENING!

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