Beruflich Dokumente
Kultur Dokumente
KOM 3364
KOMUNIKASI KEPIMPINAN
By
3. Leadership styles
4. Executive coaching
Due by Week 5
TUGASAN 2 (20%)
1. Huraikan kepentingan komunikasi
kepimpinan.
Due by Week 7
TUGASAN 3 (30%)
Anda adalah seorang pegawai yang sedang berkhidmat di Unit Strategi
Komunikasi di sesebuah organisasi berorientasikan perkhidmatan.
Anda diminta oleh majikan untuk menjayakan satu kempen
komunikasi berstrategik.
1. Content 30
2. Organization 30
3. Presentation 20
4. Style 20
Total: 100%
ASSIGNMENT MARKING SCHEME(2)
Content
Well focused; rigorous arguments/analysis; outstanding knowledge of and use of evidences; relevant
supporting academic materials and real world examples; and excellent use of direct quotations.
Organization
Great mapping strategy guiding the readers; a clear introduction including a thesis
statement (main ideas/key points); a main body clearly divided into sections; and
excellent use of sub-headings and linking devices.
Presentation
Clearly presented with attention to detail of the conventions of the title page, bibliography, appendices, &
overall layout; excellent referencing system; excelent use of appropriate vocabulary and gramatical
structures; and able to demonstrate appropriate length with excellent spelling and punctuation.
Style
Excellent attention paid to a particular style demonstrated throughout; outstanding insights with high
quality and innovation; and overall consistency of the style addressed throughout.
6 Managing leadership
communication strategy
Establish a clear communication purpose
To inform – transferring facts, data, or information
To persuade – convincing clients to do something
To instruct – instructing clients in a process
Spokesperson
Feedback Media/
Messages
forum
Audience
7 Building and Leading
High-Performing Teams
Technical Individual
function Small number of
people
Interpersonal
Specific goals
Common approach
Meaningful purpose
On-going
Targeted Well-
Assessment
Messages positioned
Staff
Effective Media/
Forums
9 Strategic External Relations
Developing an external relations strategy
Building a positive corporate image
Working with the news media
Handling crisis communications
High
Analysts
Customers
Media
Importance
Competitors
Government agencies
Partners
Low High
Difficulty of reaching
10 Emotional Intelligence & Cultural Literacy
Emotional Intelligence is the ability to identify and manage emotions
in ourselves and in others.
Understanding emotional intelligence (EI)
Appreciating personality differences
Equality
You’ve got
mail.
Language
Power
Time
EXAMINATION
MID-TERM EXAM:
OBJECTIVE/SUBJECTIVE
FINAL EXAM:
OBJECTIVE/SUBJECTIVE