ASHOK LEYLAND.

Ltd
 COMPANY OVERVIEW
In 1948, Ashok Motors was set up in what was then Madras, for the assembly of Austin Cars. The Company's
destiny and name changed soon with equity participation by British Leyland and Ashok Leyland commenced
manufacture of commercial vehicles in 1955.
Ashok Leyland Limited is a holding company. The Company is engaged in Commercial vehicles and related
components. Through its subsidiaries, it is engaged in manufacturing and trading in Medium and Heavy
Commercial Vehicle, Light Commercial Vehicles, Passenger vehicles, automotive aggregates, vehicle financing
and engineering design services.
It offers a range of 18 to 80-seater buses under categories, such as city application and electric buses. It offers a
range of trucks, which include long haul trucks, mining and construction trucks, and distribution trucks. It
designs, develops and manufactures defense vehicles for armed forces. It offers Light Vehicles, which include
DOST, PARTNER, STiLE and MiTR.
It offers power solutions for electric power generation, agricultural harvester combines, earth moving and
construction equipment, and marine and other non-automotive applications. It has operations in India, Sri
Lanka, Bangladesh, Mauritius, the Middle East and Africa
MD MESSAGE
• Make Effective Presentations
• Using Awesome Backgrounds
• Engage your Audience
• Capture Audience Attention
 VEHICLES MODELS
Product A Product B
• BUSES • Feature 1
• TRUCKS • Feature 2
• ENGINES • Feature 3
MARKET SIZE
GROWTH DRIVERS
ENTRY BARRIER
MANAGEMENT DICUSSION
ANALYSIS
MANAGEMENT DICUSSION
ANALYSIS
HIGHLIGHTS OF THE YEARS
MARKET PERFORMANCE
COMPETITORS
COMPANY COMPARISON PEER TO PEER
STRENGTH
• MARKET LEADERSHIP POSITION
• SUCCESS OF NEW PRODUCTS MIX
• HIGH MARGIN
• DIVERSE REVENUE MODEL
• FIRST MOVER ADVANTAGE
• TALENT MANAGEMENT
OPPORTNITIES
• ONLINE SPACE
• LOWERING COST OF NEW
PRODUCTS LAUNCH
• RAPID EXPANSION OF ECONOMY
• TREND OF CUSTOMER MIGRATING
TO HIGHER END PRODUCTS
• ACCELARATE TECHNOLOGY
INNOVATION AND ADVANCE
WEAKNESS
• HIGH TURNOVER OF EMPLOYEE
• GROSS AND OPERATING MARGIN
• LOW INVESTMENT
• LOYALTY AMONG SUPPLIER
• DECLINING MARKET SHARE
THREATS
• COMPETITIVE PRESSURE
• SHORTAGE OF SKILLED EMPLOYER
• CHANGING DEMOGRAPHICS
• COMPETITORS CATCHING UP WITH
THE PRODUCT DEVELOPMENT
• CHANGING POLITICAL
ENVIRONMENT
• SATURATION IN URBAN MARKET
• STAGNATION IN RURAL MARKET
MARKETING COST
CONCLUSION