CASE STUDY

on
VIJAY MALAYA
(from RICHES to RAGS)
 About Vijay mallya
( The playboy of the east)
• Vijay mallya is an indian business man and the ‘CHAIRMANM’ of united breweries
holdings
• There was an time when he known as an top business personality in india
• After his father death he became an chairman in 1983 on that time he is just 28
years old
• In 2005 he launch the kingfisher airlines and because of the airlines they seemed the
growth in their business
• There was an time when he has an india’s big wine company
• A private jet , Luxury car & a private yard and many more
Achievements of Vijay mallya

india’s famous beer

52 countries
• Very few people know that he is also a CO-OWNER of Sahara Force India.
• He is also an owner of the Royal challengers banglore (RCB)

• and from the

• London he bought a sword of tipu sultan in auction
of rs 1.7 billion for the indian country
 Kingfisher airlines
• Kingfisher airlines launched in 2005
• Kingfisher 1 flight from Mumbai to delhi and it becomes very popular among the passenger.
• But vijay mallya is not happy just for his domestic operation he also want kingfisher fly in
overseas road but it can not possible before 5 years because of the government policies so
that’s why he thought to bought an international airline and in 2007 he brought an AIR
DECCAN AIRLINE
• And in 2009 kingfisher had an permit to go on foreign roads and they have first flight from
Banglore to London
• In 2009 kingfisher made an india’s largest passenger carrying of airline in that they have
22.9% market share and 11 million passenger
• In 2010 the debt of kingfisher airlines increased and
countinuously they went to in loss and they blame to the
rising price of fuel.
• In 2011 company could not give the money for the fuel and
they didn’t have money for the employee too.
• In 2012 SBI declared the kingfisher as aNON
PERFORMING ASSET
And octobwer 2012 closed the kingfisher airline and in
December the licence was canceled
 Reasons for failure

• Lack of strategy

Economic Luxury
Mixed
class class
• The kingfisher don’t have any personal MD or an CEO
• In 2008 the recession its directly affects on airlines because the rate of fuel is
increased
 Money To Be Returned
Total 9000 crore loan

1600 crore 700 crore

take loan from the total 17 banks and they have no idea how they recover the
all money!