PRESENTATION FOR

VIVA
WE TUBE
1- e-commerce
Learnings:

 E-commerce is the activity of buying or selling of product on

online services or over the Internet.
 Modern electronic commerce typically uses the World Wide
Web for at least one part of the transaction's life cycle although it
may also use other technologies such as e-mail. Typical e-
commerce transactions include the purchase of online books
(such as Amazon) and music purchases (music download in the
form of digital distribution such as iTunes Store), and to a less
extent, customized/personalized online liquor
store inventory services.
 Electronic commerce (e-commerce) is the marketing, buying
and selling of merchandise or services over the Internet. It
encompasses the entire scope of online product and service
sales from start to finish. E-commerce tools include computer
platforms, applications, solutions, servers and various software
formats manufactured by e-commerce service providers and
purchased by merchants to increase online sales.
VARIOUS LINE OF BUSINESS FOR
ONLINE
 Fashion,Clothing,Accessories,Shoes,Bags
 Online Travel Agency
 Jewellery
 Health & personal care
 Home décor
 Electronics
 Banking
 Party/corporate events planner
 Foreign language teacher
 Social media manager etc.
2- ONLINE REPUTATION
MANAGEMENT FOR E- COMMERCE
Learnings:

 Reputation management (RM) describes

proactive and reactive business efforts to
influence consumer perception of a brand.
 These efforts help to make position in the
market as a brand name that helps to grab
or attract more customers to increase sales.
 It is the practice of attempting to shape
public perception of a person or
organization by influencing online
information about that entity.
PROACTIVE STEPS TO
IMPROVE ONLINE REPUTATION
 STEP 1:Monitor your online reputation
and presence
 STEP 2:Have an online review strategy
 STEP 3: Work with influencers with great
online reputation
 STEP 4:Be consistent and deliver on your
promises
 STEP 5:Track your competitors’ online
reputation and strategies
3-MARKET PLACE LISTING AND
ECOMMERCE STAND ALONE
 MARKET PLACE V/S E-COMMERCE
MARKET PLACE
 It is a platform for both
the sellers and buyers,
similar to what you see in
a market.
 A marketplace is a
business model, where
the website owner allows
third party sellers to sell
on the platform and
invoice the customers
directly.
E-COMMERECE
 Only the admin adds
and sells the products. It
do not have an option to
register as a seller, similar
to what you see at a
retailer shop.
 An Ecommerce website
could be a marketplace,
single brand online store
or multi brand online
store.
Learnings:

 It does not replace E-commerce but it does

augment the offering.
 Online marketplaces target a different audience,
selling different products, hence setting up a
market place is very different than setting up a
regular e-commerce website.
 Types of online marketplaces are as follows:
 Business-to-Business (B2B)
 Business-to-Consumer (B2C)
 Consumer-to-Consumer (C2C)
 Consumer-to-Business (C2B)
4-BLUE OCEAN STRATEGY FOR
GROWING YOUR ONLINE BUSINESS
Learnings:

 Blue Ocean strategy was developed by W.Chan

Kim and Renee Mauborgne.
 Blue Ocean Strategy is referred to a market for a
product where there is no competition or very
less competition.
 In less competition it is easy to attract more
customers as to increase the sales of the
product.
 In Blue Ocean strategy one should always make
strategies and implement the same as they have
less competition that is irrelevant and growth of a
firm is more important than any other thing.
8 KEY POINTS OF BLUE
OCEAN STRATEGY
 It’s grounded in data
 It pursues differentiation and low cost
 It creates uncontested market space
 It empowers you through tools and frameworks
 It provides a step-by-step process
 It maximizes opportunity while minimizing risk
 It builds execution into strategy
 It shows you how to create a win-win outcome
5-TRANSFORMATION OF YOUR
OFFLINE BUSINESS INTO ONLINE
WORLD
Learnings:

 It is much easier to transition to an online store when you

have an already established business. As you have your own
loyal customers so you do not need to start from scratch.

 Your inventory is already there,you have a customer base

and you already know what it takes to run a business. So you
do not need to put extra efforts to switch to online business.

 In terms of marketing,infrastructure,and customer relations.

 If you need something to start your branding strategy, having

a website is the ideal way to start building and shaping your
brand.
ADVANTAGES OF HAVING
ONLINE BUSINESS
 It’s Easy to Get Started with Little Cost Involved.
 There’s Unlimited Income Potential
 Online Businesses can Be Automated
 You Can Work Anywhere in the World
 You’re Building an Asset
 It’s Often “Recession-Proof”
 It’s Mentally Stimulating
STEPS TO START AN ONLINE
BUSINESS
 STEP1:SIGNUP FOR AN ECOMMERCE PLATFORM
 STEP 2:ACCEPT PAYMENTS ONLINE USING
PAYMENT GATEWAY
 STEP 3:SETUP YOUR ONLINEMARKETING STRATEGY
 STEP 4:PARTNER WITH LOGISTICS
 STEP 5:INVENTORY MANAGEMENT
 STEP 6:PRODUCT PHOTOGRAPHY
 STEP 7:PARTNERWITH MARKET PLACE
 STEP 8:CONSIDER GOING WITH A MPOS DEVICE