Pengantar Bisnis

PMCI
2017
 Business Defined
• What is business ????
• Business is an enterprise that provides products or services desired by
customers.
 The Goal of a Business
• What is the goal of a business?
• Businesses are established to serve the needs of consumers by
owners who seek to make profits
 Business Decisions
• Product
• What type of product should be produced?
• Production
• How should the product be produced?
• Promotion
• How should the product be promoted?
• Financing
• How should the company obtain funds to finance the cost of producing the product?
 Pelaku Utama dalam Kegiatan Bisnis
Owners / Pemilik :
Mengorganisasi, mengelola, dan menanggung resiko bisnis.
Employees / Karyawan :
Karyawan yang direkrut untuk menjalankan bisnis.
Creditors / Kreditor :
Penyedia pinjaman untuk memulai bisnis.
Suppliers / Pemasok :
Penyedia material yang dibutuhkan untuk produksi.
Customers / Pelanggan :
Pembelian produk untuk memuaskan kebutuhannya.
Interaksi antara Pelaku Bisnis
 Creating a Business Idea
• Identifikasi keunggulan kompetitif.

• Bedakan produk atau layanan dari pesaing.

• Tentukan sumber daya yang diperlukan.

• Kaji kelayakan gagasan itu.

 Lessons to Remember
• Successful businesses do not require a great invention.
• Many focus on making life more convenient for customers.

• Some business ideas will fail—but entrepreneurs can learn from

failures and make revisions.
Lima Fungsi (Jabatan) kunci dalam Bisnis

 Management  Marketing

FUNCTIONS

 Finance  Accounting

 Information
Systems
 Lima Fungsi (Jabatan) kunci dalam Bisnis
• Management
• Means by which employees and other resources are used by the firm
• Marketing
• Means by which products and services are developed, priced, distributed, and
promoted to customers
• Finance
• Means by which firms obtain and use funds for their business operations
• Accounting
• Summary and analysis of the firm’s financial condition
• Used to make various business decisions
• Information systems
• Information technology, people, and procedures that provide appropriate
information to make effective decisions
 Tiga Keputusan Bisnis
• Management Decisions
1. What equipment is needed to produce the product?
2. How many employees should be hired to produce the product?
3. How can employees be motivated to perform well?
• Marketing Decisions
1. What price should be charged for the product?
2. Should the product be changed to be more appealing to customers?
3. Should the firm use advertising or some other strategy to promote its product?
• Finance Decisions
1. Should financial support come from the sale of stock or from borrowing money? Or
a combination of both?
2. Should the firm attempt to obtain borrowed funds for a short-term period (such as
one year) or a long-term period?
3. Should the firm invest funds in a new business project that has recently been
proposed (such as expansion of its existing business or development of a new product),
or should it use these funds to repay debt?
Bagaimana Keputusan Bisnis Mempengaruhi
Penghasilan Perusahaan ?
Langkah-langkah untuk menciptakan sebuah
ide bisnis
• Deskripsi rinci tentang bisnis yang diajukan
Deskripsi produk atau layanan
Jenis pelanggan dari bisnis yang akan dijalankan
Persaingan
Fasilitas yang dibutuhkan untuk produksi
• Melakukan kajian terhadap Lingkungan Bisnis
Lingkungan ekonomi
Lingkungan industri
Lingkungan global
• Rencana Manajemen
Struktur Organisasi : Mengindentifikasi aturan dan tanggungjawab masing-
masing karyawan perusahaan.
Produksi : Keputusan tentang proses, lokasi, dan fasilitas produksi.
Sumber Daya Manusia : Menghimpun lingkungan kerja yang akan memotivasi
karyawan guna meraih kesuksesan bisnis.
Langkah-langkah untuk menciptakan sebuah
ide bisnis
• Rencana Pemasaran
Target Market: Profil pelanggan sasaran.
Product Characteristics: Deskripsi rinci tentang produk.
Pricing: Harga atas produk.
Distribution: Bagaimana produk akan didapat pelanggan.
Promotion: Bagaimana produk akan dikomunikasikan kepada target market.
• Rencana Keuangan
Kelayakan : Perkiraan biaya-biaya dan benefits bisnis, termasuk
perkiraan penjualan dan seluruh biaya.
Keuangan perusahaan : Ringkasan pengeluaran yang dibutuhkan untuk
memulai bisnis.
 Pertimbangan dalam menilai sebuah
Rencana Bisnis
• Potensi penghasilan
• Potensi permintaan terhadap produk atau jasa
• Potensi Pengeluaran
• Potensi laba atau keuntungan
THE END

Thank You