Presented By:

18L-3118 Muzammil Iqbal

18L-3161 Ahsan Bashir
18L-3083 Adina Tahir

Presented To:
Dr. Talha Salam
 01-05-1947  Singapore to Malaysia (MAL)
 In next 5 Years
 DC-3 Aircrafts were introduced
 Ops. Extended to Indonesia, Veitnam, Myanmar etc
 Inflight refreshments were improved
 In 1950s & 1960s
•DC-4 Skymaster
•Vickers Viscount
•Lockheedsuper constellation
•Bristol Britannia
•Comet IV
•Fokker F27
 May 1966  MAL became Malaysia-Singapore Airlines
(MSA)
 1968  Annual Revenue = S$100m
 1969  Purchased five B737-100s
 1971  1st transcontinental flight to London
 1972  Malaysia-Singapore Airlines (MSA)

SINGAPORE AIRLINES MALAYSIAN AIRLINE SYSTEM

Rest of the decade was devoted for growth of SIA

 B747s, B727s and DC-10s were added in the fleet
 Singapore airport terminal services  Paya Lebar
Airport
 01-07-1981  Corporate headquarter  Changi
Airport
 1981  1st A300 Superbus
 1983  1st B747-300
 1990  SQ23 arrived from Amsterdam started
operations from new terminal 2
 1998  New standards were set
 Enhanced standard of service
 New levels of comforts
 Cuisine and entertainment in air
 Feb, 2004  world's longest non-stop flight from
Singapore to LA
 Jun, 2004  Non-stop Singapore to NYC flight
 Jan, 2009  A330-300 aircraft with two class layout
 Dual Strategy
 Trendsetter
 Diversification
 Segmentation
 5 Pillars
 Cost
Differentiation
Leadership

Cost-effective Service excellence

 36 direct subsidiaries and associated
companies
 Singapore Airlines  High-End
 SilkAir  Middle Ground
 Tiger Airways  Low end
 -Rigorous service design and development
 -Total Innovation
 -Profit consciousness ingrained in all employees
 -Achieving strategic synergies
 -Developing staff holistically