SOCIAL MEDIA PLATFORMS AND FEATURES

WHAT IS SELFIE
• A Selfie is a Self-portrait photograph
• Digital camera or camera phone
• Shared on Social networking services

TYPES
• Gender roles, sexuality, and privacy
• Celebrity selfies
• Politician selfies
• Funeral selfies
 WHAT IS SOCIAL CRM?

• Social (Customer Relationship Management) is use of social media services,

techniques and technology to enable organisations to engage with their
customers.
• Business strategy, technology platform, business rules, workflow, processes
• To engage the customer in a collaborative conversation
• To mutually beneficial value in a trusted and transparent business
environment
• It's the company's response to the customer's ownership of the conversation

Applications of Social CRM

Peer-to-peer Management, Text analytics, multilinguistic , Voice of the customer
Unstructured data, Customer Experience Management
HOW DOES FACEBOOK FOLLOWERS WORK

• Following Them after sign up, no approval, no

invitation needed
• Status updates automatically show up in your news feed
• Not even be aware that you’re following him
• following is a one-way street
• posts from the person you follow but other doesn’t
• Firstly was known subscription changed to following
 HOW TO INCREASE THE FACEBOOK FOLLOWING

• Coin cracks , Syncapse , Hotspex (Websites )

• Connect With Other Page Managers
• Share Original Content
• Tag Your Page From Your Personal Profile
• Link Your Profile to Your Page
• Add Facebook in Your Email Signature
• Comment (Thoughtfully) on Other Pages as Your Page
• Add a Like Box to Your Website
 SOCIAL MEDIA PLATFORMS
• Facebook: The feature will help admin easily manage switching
between multiple groups. (Currently available only for U.S.
users).
• Clicking this option shows a list of groups where that person is
an admin. They can then add the group to their favorites, edit
notification settings, edit group settings or leave the group
• Facebook rolls out Anonymous login feature which will enable
the users to sign into 3rd party apps & websites anonymously
without sharing their information
• Facebook is also planning to limit the ability of 3rd party apps to
restrict the content shared between the users & their friends
• Twitter: Language targeting can benefit marketers ,global messaging, or who are
speak audience with language-specific multiple languages
• For instance, a travel brand that wants to reach Spanish-speaking travelers in
the U.S. can combine U.S. geo-targeting, travel-category interest targeting and
Spanish language targeting to effectively connect with their target audience
• The promoted tweet will be then visible on your target audience’s timeline
• Twitter has rolled out an update that will add a third column for users accessing
the service from a Web browser
• The new layout moves the “Who to follow” widget from beneath your profile bio
and Trends to the rightmost section – putting your tweets front and center
• Twitter is testing the new ‘Mute button’ feature which will enable the user to
remove tweets of a specific handle from their timeline for a temporary & chosen
period of time
• Mute feature won’t necessarily mean you lose the user (unfollow or block)
• This feature is available to small no. of people as of now
• LinkedIn: The redesigned LinkedIn user profiles now focuses on adding contextual
information
• This information will help users initiate conversation with other users in much easier way,
even if they’re not connected
• Profiles now have “incommon” sections which displays contextual information about
experiences, connections or groups that a user shares with other users including those who
are not part of your connections
• LinkedIn redesigns mobile profilesContextual information of those who have visited
your profile will also appear
• LinkedIn's new profile also highlights skills, experience and education at the top and is
easier to change
• The redesigned profile will initially roll out on LinkedIn's iOS and Android apps, but
updates will eventually appear on the web, as well as the company's other mobile apps
• Direct sponsored content allows advertisers to customize and test post content visibility to
specific group of people without having to originate posts on the company’s LinkedIn page
• It lets advertisers control what gets published to their company page
• Through direct sponsored content, companies can make their content more relevant by
sending personalised messages to specific audiences
• Pinterest:
• Google+:

• Instagram: Have you checked out the Explore tab on Instagram lately? The site
has changed it to have some personalization features with it.
• A TechCruch article explained that there will be top photos and videos that are
liked by people who you follow.
• At the end of last year, Instagram launched “Instagram Direct,” which allows the
user to send a photo directly to specific people instead of just posting it to the
site. When a user goes to share, they can now send to followers or send direct to
people.