Beruflich Dokumente
Kultur Dokumente
2019-20
BTL PLAN : “The Art of Getting Attention”
Brand Activation : Engaging a concentrated set of
target audience in their habitat, to inculcate a
- Positive attitude towards Brand
- Generating Leads/ Enquiries
“Takeaway”
Key
Strategy
TOUCH POINTS
Shopping Mall
Hangout places
Schools &Colleges
City Markets
Residential Area’s
Influencer Connect
College Connect Program :
• Divided Into Two Phase :
Formal Approach
• Objective
• One on One Connection
• Creating Awareness
Informal Approach
Objective
Mass Engagement
PAN India Reach
Digital Content
Creation
Engaging TG
Key Attractions:
Interactive Sessions
Sharing success Stories
Personality Test / Analysis
Attractions:
Execution Stages :
1 Registration 2 Auditions 3 Shortlisting
Types Of
- Fresh Face In-Formal Approach
- Creative IQ No of Cities 6-8
Contest :- Spotlight
Per city colleges 4-6
Digital Reach 1 M+
Expected Participants
25 k
Key Attractions:
Street Plays
Markets /
Locations
hangout joints
Total Cities 8
Details
Total Bloggers 30
Location Mumbai
Key Attractions:
Bloggers Meet QR Code
Mass Engagement
Campaign
Creating a personalised : WOM
Mass Viral Activity – Tie-up With local Café/ restaurant
Engagement etc. for Offers.
QR CODE
Innovative
Branding
Key Attractions:
Outdoor Innovative branding( Bus shelter)
Viral Challenges
Education Expo
Mall
Colleges
Creative
Residential
Adda
Outdoor
Coaching Centres
Key Attractions:
Bloggers Meet Brand Visibility
Residential
Total Cities 4
• Mumbai
LOCATIONS Same as 2018
• Delhi
• Kolkata
LOCATIONS • Bangalore
• Hyderabad
• Chennai
• Pune
• Ahmedabad