PRESENTED BY,

Aleena Anil
Athira Aravind
Joseph Alex
Robinson Babu
 INTRODUCTION
 SBI Life Insurance is a joint venture life insurance
company between State Bank of India (SBI), the
largest state-owned banking and financial
services company in India, and BNP Paribas Cardif.
 BNP Paribas is a French multinational bank and
financial services company with global headquarters
in Paris.
 SBI Life Insurance has an authorized capital of ₹20
billion (US$280 million)and a paid up capital of ₹10
billion (US$140 million). SBI Life Insurance also
features in the Fortune Global 500 list of the world’s
biggest corporations.
COMPANY PROFILE
Type Joint Venture
Traded as BSE: 540719
NSE: SBILIFE
Industry Insurance
Founded March 2001
Headquarters Mumbai, India
Area served Worldwide
Key people Mr. Sanjeev Nautiyal , MD
& CEO
Products Life insurance
Pensions
Owner SBI, BNP Paribas
Number of employees 12,000+ on-roll employees
and 94,000 agents
 MARKETING STRATEGIES

Welfare Activities
Advertisements
Television Ads
Social Media
E-mail marketing
ADVERTISEMENT

 SBI Life Term Plans - #MainSeHum ka kadam - YouTube.mkv

 ANALYSIS OF
INSURANCE AGENTS
 ROLE OF AN AGENT
 1. Identify future clients/prospect
 2. Making appointment.
 2. Conduct financial review meeting with prospect.
 4. Close sale.
 5. Get referral
 6. Provide service to clients/prospect.
 7. Follow internal sales and reporting system.
 REQUIREMENTS

Transformational changes

Number of products and operational

innovations

Changes in the regulatory environment

High growth
 POLICIES
FGF
 PROCESS
FGF
CONCLUSION
 REFERENCE

 www.sbilifeinsurance.com
 www.Wikipedia.com