Haider Abdullah

Joan Hussain
Kajalben bharatbhai Patel
 TABLE OF CONTENT

 1. Company description
 2. Normative Management
 3. Globalization Strategy
 4. Industry Based View
 5. Resource Based View
 6. Institution Based View
 COMPANY DESCRIPTION

 Reliance Industries Limited (RIL) is an Indian conglomerate

holding company headquartered in Mumbai, Maharashtra, India.
 Reliance owns businesses across India engaged in energy,
petrochemicals, textiles, natural resources, retail, and
telecommunications.
 Reliance is one of the most profitable companies in India, the
largest publicly traded company in India by market
capitalization.
 The second largest company in India as measured by revenue
after the government-controlled Indian Oil Corporation.
 On 18 October 2007, Reliance Industries became the first Indian
company to breach $100 billion market capitalization.
 The company is ranked 203rd on the Fortune Global 500 list of
the world's biggest corporations as of 2017.
 It is also the highest income tax payer in the private sector in
India.
 Mr. Mukesh Ambani owns more than 23 businesses with over
140 brands under the name of Reliance industries limited.

 Mr. Mukesh Ambani is said to be the richest person in India with

net worth of $22.6 billion
 NORMATIVE DESCRIPTION

Mission Statement
To provide the best and most value-adding advice within
investor relations, financial communications, media relations,
crisis communications, issues management and CSR
reporting
Vision Statement:
To be our clients’ ’first call’ and preferred collaboration
partner within our business areas.
To consistently exceed our clients’ expectations for
professional and value-adding advice.
 RELIANCE BIG TV

 An Indian direct to home (DTH) television operator.

 Launched Reliance Big TV in August 2008.

 Has more than 16 million subscibers in India.

 Offers more than 1300 TV channels all around the

world.
 GLOBAL STRATEGY
RELIANCE BIG TV STICK
 Reliance big TV stick is a digital media player and its micro console
remote.
 The device is a small network appliance that can deliver digital
audio/video content streamed via the internet, to a high-
definition television.
 Reliance big TV Stick a cut-down version presented as an HDMI
plug-in stick.
 It is designed for use with over-the-air TV services and is a part of
the cord-cutting movement.
 Offers streaming of tens of thousands of channels, apps, and
Alexa skills with access to over 500,000 movies and TV episodes.
 RELISTREAM
 Relistream is a streaming service that will allow the customers
to watch a wide variety of tv channels, award-winning TV
shows, movies, documentaries, and more on thousands of
internet-connected devices.
 Relistream streaming software will allow its customers to
instantly watch content from Relistream through any internet-
connected device that offers the Relistream app, including
smart TVs, streaming media players, smartphones, and tablets.
 It will be available on App Store and Google Play Store.
 With this streaming app Reliance can offer its services world
wide and capture people's attention all over the globe.
 INDUSTRIAL BASED VIEW

 Since Reliance Big TV will be globalizing themselves with

the introduction of Reliance Big Stick TV and Relistream. So
external factors must be put into consideration.
 Reliance Big TV Stick will have a direct competitor; Amazon
Fire Stick.
 But Reliance Big Tv Stick can have an advantage over
Amazon as it has only introduced it's product in 4
countries. USA, UK, Canada and Germany.
 Relistream will have a competition with Netflix and Rotu.
 Reliance can actually take the lead because it will not only
offer TV shows and movies. It will be offering variety of TV
channels as well.
 Different packages will be offered for several price brackets
to meet different buying power all over the globe.
 Netflix is not yet available in China, North Korea, Syria and
Crimea. Due to US restriction. Advantage for Relistream.
 Aim is to provide people accessibility over TV set boxes.
 RESOURCE BASED VIEW:

 Reliance already has the rights of more than 1300

channels all over the globe to broadcast.
 Reliance has enough capital to invest in expanding its
business all over the globe.
 Reliance has the 2nd largest R&D department after
Indian oil corporation. So they have the means to
research the resources that will be used in expanding
their business.
 INSTITUTIONAL BASED VIEW:

 Reliance will have to pay additional streaming tax to

USA, Canada and UK as per the number of
subscribers.

 No other country has tax for streaming in the world.

 RECOMMENEDATIONS

 Reliance has the opportunity to use it's resourceful

advantages to reach out to the globe.

 Potentially Relistream will be the first app to provide

streaming of variety of TV channels and diverse TV
shows with no ads.

 Reliance has proved it's self as a successful company.

It's time for them to expand globally.