Facebook for Business

Facebook Statistics
• Over 2 million Irish users which is 74% of all Irish
Internet Users use Facebook
• Approximately 70% of all Facebook users are aged
under 35
• According to Facebook, 70% of Irish users check
Facebook daily and on average have 270 friends
• Irish users generate 133 million likes, 81 million
comments and 77 million messages each month
Social Media Marketing
Facebook Activity

Like Applause
Share Amplify
Comment Converse

• Facebook allow users to perform similar tasks.

• In an online PR campaign for instance, the objective will be to
create a viral effect or to amplify the message through shares
• For electronic customer relationship management, simple
posts allow users to converse with the business.
 Facebook Competitions
•
Promotions
• 1. If you use Facebook to communicate or administer a promotion (ex: a contest or
sweepstakes), you are responsible for the lawful operation of that promotion,
including:
• a. The official rules;
• b. Offer terms and eligibility requirements (ex: age and residency restrictions); and
• c. Compliance with applicable rules and regulations governing the promotion and
all prizes offered (ex: registration and obtaining necessary regulatory approvals)
• 2. Promotions on Facebook must include the following:
• a. A complete release of Facebook by each entrant or participant.
• b. Acknowledgement that the promotion is in no way sponsored, endorsed or
administered by, or associated with, Facebook.
• 3. Promotions may be administered on Pages or within apps on Facebook. Personal
Timelines and friend connections must not be used to administer promotions (ex:
“share on your Timeline to enter” or “share on your friend's Timeline to get
additional entries”, and "tag your friends in this post to enter" are not permitted).
• 4. We will not assist you in the administration of your promotion, and you agree
that if you use our service to administer your promotion, you do so at your own risk.
 Facebook Competitions
Rules
• You must not condition registration or entry upon the user taking
any action using any Facebook features or functionality other than
liking a Page, checking in to a Place, or connecting to your app.
• For example, you must not condition registration or entry upon
the user liking a Wall post, or commenting or uploading a photo
on a Wall.
• You must not use Facebook features or functionality as a
promotion’s registration or entry mechanism.
• For example, the act of liking a Page (without using an App) or
checking in to a Place cannot automatically register or enter a
promotion participant.
• You must not use Facebook features or functionality, such as the Like
button, as a voting mechanism for a promotion.
• You must not notify winners through Facebook, such as through
Facebook messages, chat, or posts on profiles (timelines) or Pages.
 Facebook Competitions
Like Gates
• A like gate was a very common Facebook App feature
which provided a mechanism for people to like your page
before continuing on to see content from your page.
• Like Gates were very common in Facebook App’s as they
required the user to like your page in order to see the
competition entry details.
• On November 5th 2014, Facebook removed the ability to
Like Gate custom pages.
• According to Facebook they wanted to make sure people
are liking pages because they truly want to connect with a
business or brand, not because they were enticed by
“artificial incentives.”
• Once again, Facebook have removed a useful tool for
businesses to gain more likes.
Facebook Competition Ideas
• A Facebook Live contest. You know I LOVE Facebook Live!
...
• Caption this photo or image contest. ...
• “Help us come up with an idea” contest. ...
• Fill in the blank contest. ...
• Fan of the week contest. ...
• A video contest. ...
• Submit and vote for your favourite photo contest. ...
• A quiz or trivia contest
Facebook Insights

•Facebook Business Pages with

more than 30 likes can get
access to the Facebook Insights
panel which provides
information on how well your
post performed (both
organically and also paid)
 Facebook Insights
Likes
• See how many likes you have, how the number of likes changes over time and
where they come from.
Reach
• See how many people like, comment on and share your content. You can also
see how much of that came through your customers and their friends, and the
response you get from adverts.
Visits
• See which section of your Page people are responding to most, and where
they’re coming from – such as Facebook or a search engine.
Posts
• See a daily breakdown of your posts, and how many people responded with
clicks, likes and more. Get more specific by viewing the types of posts you
make: statuses, photos and video. If a post isn’t performing as well as you
want, you can always boost it.
People
• To help understand your audience, you’ll see demographic info such as age,
gender and location, along with what times they’re looking at your Page and
how they found it – so you’ll be able to create posts for the best response.
 Facebook Insights: Likes

The Likes section shows you:

• The total number of likes for your Page.
• How many people liked and unliked your Page in a certain time
period.
• If likes came from people already connected to your Page or a
Facebook advert.
Facebook Insights: Likes
 Facebook Insights: Reach

Reach
In the Reach section of Page Insights, you can see how many people
have seen your posts; how many liked, commented on or shared posts;
and whether you reached them through adverts or not
 Facebook Insights: Visits

Visits
The Visits section of Page Insights can help you to understand what
people like about your Page, if they’ve talked about your business on
Facebook and how they arrive at your Page.
 Facebook Insights: Visits
• We can also get data on where our traffic has
come from i.e. externally from Google or other
referral websites etc
 Facebook Visits and page
views insight demo
https://www.facebook.com/BathroomBusters/insights/?section=navPag
eViews
Facebook Insights: Posts
Facebook Insights: People
Facebook Advertising
• Facebook Advertising has changed and
evolved over the years and it continues to
do so.
• Business owners can now do a multitude
of Facebook advertising campaigns, such
as:
• Driving traffic to website
• Promote business page
• Page likes
• Awareness
• Video
• Engagement
Facebook Advertising
Facebook Advertising
Advertising Interface
Advertising Interface
•Standard
• Main interface and gives users a
range of targeting options
•Advanced
• Power Editor is a tool that helps
businesses efficiently manage multiple
campaigns and ads on Facebook.
• You can create, edit, manage and
optimize ads and campaigns in bulk
across a large number of different ad
accounts
Standard Interface
 Main Advertising Objectives
• Boost Your Posts
• Old Promoted Post option, with the limited
reach of organic post. We can pay to increase
the visibility and reach of our posts
• Promote Your Page
• Get more page likes, page likes aren’t worth as
much as they used to be. Unless your likes are
very low and it is important to you to have
more, I would not recommend this campaign.
• Increase conversions on your website
• We can add the Facebook Tracking Pixel
(JavaScript) to a key page in order to measure
conversions and successful visits that
originated from Facebook in a similar way to
how both Google and Twitter manage this
 Facebook Pages
• Pages are the essential place on Facebook for businesses
to build connections with people. It’s where you connect
with fans by announcing new products, sharing news,
and gathering feedback.
• Your Page is also where you create unique brand content
that can become ads and sponsored stories. It’s the core
place for businesses to manage their posting and
advertising content.
 Facebook Business Manager
• Facebook provide a service for managing multiple pages,
advertising campaigns and enabling agency access through
business.facebook.com
• Facebook Business Manager enables people to log in through the
above URL and allow them to access all of the pages they
manage centrally through one streamlined interface.
Agency Access
• Request access to clients’ Pages, ad accounts and apps right from
Business Manager
• Log in once and have access to everything you work on
• Keep your work and personal activity separate
• See who has access to what assets and easily add or remove
people from the Business Manager
 Facebook Case Studies
• Sd

“Facebook is an essential driver during our peak periods.

Thanks to the combination of its reach and its targeting
features, we could gain a very high level of visibility
during our most critical moments and generate large
volumes for a very reasonable cost of acquisition. All in
all, very high-performance advertising!”
Sophie Balcon, Internet Director, Interflora
 Facebook Case Studies
• Sd

Amplifying Conditions
Zone through Facebook
meant that we were
able to reach a large
number of our core 16–
to 34-year-old football
fan audience with the
right content at the right
time in the right place.
James Young, Sponsorship
Manager, Lucozade Sport