Beruflich Dokumente
Kultur Dokumente
Maria Mohammed
Zaid Feroze
Mehwish Rasheed
Mudassir Iqbal
Name: Sammies’
SIGNATURE SUBS:
Asian Bbq Sub
Balouchi tikka Sub
Charsi tikka SUB
Lamb roast SUB
Pizza sub
*Other 10 flavours/blends
Garden Fresh Salad
Steamed Veggies
Nutty Mixed-Up Salad
Club Salad
Taco Salad (request roasted corn and black bean mix)
Fresh Fruit Bowl or Fresh Fresh Fruit Cup
(Mixed, seasonal fruit. Served with creamy fruit dip)
WRAPS:
Clifton:
Boatbasin
SMCH:
Bahadurabad:
4 minar roundabout
KDA
Near National Stadium
We would be using penetration-pricing
strategy in order to reach wide fraction of the
market and initiate word of mouth.
We would be using 3 types of advertising in
order to promote Sammies’ to our target
market at its best.
ATL- Print
BTL Activities
Digital Media- Facebook, Instagram, YouTube
etc.
Our total budget is: 1.5 Million for the
launch of Sammies’
Budget allocation
ATL – 25%
BTL - 30% ATL
Digital - 35% BTL
Digital Media
Print Ads in Magazines:
Delivery
On the go app
Sammies’ Diary
Paid blogs/sponsored posts will be used to
communicate all activities around
“Sammies’”
CALL TO ACTION:
Grab your favorite Sammies’ Now!
Elements to use In Video commercial:
Hygienic
Cart based
Teaser 1
First Shot:
Shot of different flavored chicken with bbq smoke in the background - animations
CUT to:
Second shot:
Black background with (what’s cooking??) written in the middle of the screen.
Teaser 2
Shot 1:
Girls and boys looking over in the Sammies cart to get a glimpse of what’s being made
CUT to-
Shot 2:
Can you guess what all the excitement is? (with black background)
Shot 1:
Making of a sub placed on a wooden table of the cart
(visuals are non static- ingredients moving themselves to
make a sub)
Shot 2:
Delicious image of the Sub created
Shot 3:
the Message- Enjoy the cultural taste with all new amazing
flavors only at Sammies.
(With black background)
Shot 1:
A girl sitting in the university looking hungry.
Shot 2:
A dialog box appears over her head with the text (hungry?)
Shot 3:
She Nods
Shot 4:
The dialog box appears again with the text (Go and grab a Sub!)
Shot 5:
Girl looks anxious and the dialog box appears with the text in
capital letters (ITS NOT EXPENSIVE LARKI)
Shot 6:
Girls shows excitement…
Shot 7:
Shot of two subs with the text (Chicken malai, chicken Bihari)
with the following voice over
“Fuel your hunger emergencies with our New chiken malai and
chicken Bihari Subs”
with the text
Shot 8:
Picture of the logo with the slogan
Sammies- “Subs on the go”
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