CUSTOMER SATISFACTIO TOWARDS

RELIANCE TRENDS
INTRODUCTION:

Reliance trends is fashion and accessories

brand of reliance retail. It is the subsidiary
company of reliance retails. Reliance trends
was set up in the year 2008.Today it houses
almost 100 brands across key markets in the
country, Owing approximately 16 brands in
retail chain. It aims to offer good quality
fashion at remarkably low price.
COMPANY PROFILE:
It was founded in 2008.It head quarters in
Mumbai. MukeshAmbani was the chairman
and managing director.Reliance trends is
operated with 125 stores across the country.
All the Reliance trends stores located at
different places in India offers the best Indian
and International brands with each stores of
more than 15,000 sq ft of shopping area. It is a
specialty apparel store that will men, Women
and children’s garments.
INDUSTRY PROFILE:
The Indian retail industry has been thrown
open to foreign majors and is packed with
players who survive to offer great product
and value for money to Indian customer.
Internet is the major tool in India these
days. People have online in Laptops ,
ipads and mobile phones. As a result they
have continued across to online retail
markets as well.
 OBJECTIVE:
PRIMARY OBJECTIVE:
To study about the customer satisfaction towards reliance trends.
SECONDARY OBJECTIVE:
•To identify current customer tastes towards reliance trends.
•To understand the services provided by the reliance trends to its
customer.
•To get a sense of how well the company is giving the product
quality to the customer.
•To find out the customer real expectation in product available in
reliance trends.
•To study the satisfaction level of customer with regard to
reliance trends.
RESEARCH METHODOLOGY:
RESEARCH DESIGN:
The type of research carried out Descriptive research. Descriptive research
also known as Statistics research, describes data and characteristics about
population.
METHOD OF DATA COLLECTION:
PRIMARY DATA:
Questionnaire was collected.
Questionnaire was used as tool for collection of data.
SECONDARY DATA:
The data that can be collected from jounals, websites and magazines.
SAMPLE SIZE:150
SAMPLING TECHNIQUE:
Convenience sampling were used.
SAMPLING UNITS:
Customer of reliance trends.
NEED OF THE STUDY:
•The research is conducted in order to find out the satisfaction level and the
retention of the customer of reliance trends.
•The study is conducted how the services provided by the reliance trends.
•The study is conducted to find what the customer feel about reliance trends.
Measuring customer expectation in a selected region and understand various
factor affecting the customer choice while shopping.
LIMITATION OF THE STUDY:
•The study is limited to particular place.
•Sample size was small due to time constraint.
•Results cannot be generated whole of India. Since it is restricted to Chennai
alone.
•Respondents were less intrested in answering the questionnaire, as they felt
that it was an interruption to their regular work.
 QUESTIONNAIRE:
I am Amala princy F ,Student of MNM Jain Engineering college .I am doing my Project on CUSTOMER SATISFACTION TOWARDS
RELIANCE TRENDS..I kindly request you to fill up the questionnaire and assure you that information will be held confedential and will
be used for academic purpose only.

1. Name:
2. Age:
(1)20-25 (2)26-30 (3)31-40 (4)41-50 (5)51-60
3. Gender:
(1)Male (2) Female
4.Income:
(1)Below 20000 (2) 20001-40000 (3) 40001-60000 (4) 60001-80000 (5) Above 80000
5. Occupation:
(1) Business (2) Professional (3) Service
6. How frequently do you visit reliance trends?
(1) Never (2) Rarely (3) Sometimes (4) Often (5) All of the Time
7.Do You agree with the shopping environment of the trends?
(1) Strongly Agree (2) Agree (3) Neutral (4)Disagree (5) Strongly Disagree
8. Did the reliance trends provide proper shelf space for customer?
(1) Never (2) Rarely (3) Sometimes (4) Often (5) All of the Time
9. Whether new stocks are available in the store?
(1) Never (2) Rarely (3) Sometimes (4) Often (5) All of the Time
10. Entertainment for children in the store?
(1) Strongly Agree (2) Agree (3) Neutral (4)Disagree (5) Strongly Disagree
11. Does the reliance trends provide Easy replacement of defective Product?
(1) Strongly Agree (2) Agree (3) Neutral (4)Disagree (5) Strongly Disagree
12.Credit facility offered to the customer by trends?
(1) Never (2) Rarely (3) Sometimes (4) Often (5) All of the Time
13.Does the trends provide Discounts,Offers to customer?
(1) Strongly Agree (2) Agree (3) Neutral (4)Disagree (5) Strongly Disagree
14.Are you satisfied with the service standard of the store?
(1) Highly Satisfied (2) Satisfied (3) Neutral (4)Dissatisfied Strongly Dissatisfied
15.Does the reliance trends provide online facility for buying the the product to its customer?
(1) Strongly Agree (2) Agree (3) Neutral (4)Disagree (5) Strongly Disagree
16.To what extent customer service have solved the problems?
(1) Never (2) Rarely (3) Sometimes (4) Often (5) All of the Time
17. Quality of the product in reliance trends?
(1) Excellent (20Good (3) Average (4) Fair (5)Always
18. Variety of product that should be served by Employees?
(1) Strongly Agree (2) Agree (3) Neutral (4)Disagree (5) Strongly Disagree
19. Are you Satisfied with the Product standardization that provide in trends?
(1) Highly Satisfied (2) Satisfied (3) Neutral (4)Dissatisfied Strongly Dissatisfied
20.Does the reliance trends provide branded items to the customer?
(1) Strongly Agree (2) Agree (3) Neutral (4)Disagree (5) Strongly Disagree
21.Does the company provides improved product display in the store?
(1) Strongly Agree (2) Agree (3) Neutral (4)Disagree (5) Strongly Disagree
(2) 22. Do you agree with the added new product line?
(1) Strongly Agree (2) Agree (3) Neutral (4)Disagree (5) Strongly Disagree
23. Easy availability of product in trends?
(1) Strongly Agree (2) Agree (3) Neutral (4)Disagree (5) Strongly Disagree
24. Proper parking facility of customer?
(1) Strongly Agree (2) Agree (3) Neutral (4)Disagree (5) Strongly Disagree
25.As a customer did volume of sales keeps increasing every month?
(1) Strongly Agree (2) Agree (3) Neutral (4)Disagree (5) Strongly Disagree
26. Are you satisfied with the reliance trends?
(1) Highly Satisfied (2) Satisfied (3) Neutral (4)Dissatisfied (5)Strongly Dissatisfied
 REVIEW OF LITERATURE:

CUSTOMER SATISFACTION Tam(2011):The early study on customer satisfaction

emphasized that achieving customer satisfaction can generate more and repeat purchases and
favourable word of mouth communication, which in turn will lead to higher revenue and
profits .
CHALLENGERS AND OPPORTUNITIES IN TRENDS: Sinha and Kar(2012):
investigated modern retail developments and growth of reliance trends. They also analysed the
challengers and opportunities available to reliance trends to succed in india and concluded that
they need to innovative in designing the format to deliver to the customer and also strive to
serve the customer better, faster and at less cost.