Remember to finish your Masterclass for advanced tips

-Deniz Sasal

https://landinginterviewsguaranteed/plc-bir
Outline

Sections

1 Strategy: Weekend vs. weekday sales at XXX

2 Business set-up:
• XXX Ventures
• XXX Investment projects
• XXX
3 People and organization:
• Adding value with integrity at XX for XXX
4 Operational improvement
• XXX at XXX
5 Client outreach strategy
• Xxx client avatar and personas
Section 1
Strategy: Weekend vs. weekday sales at XXX
Section 1 – Strategy: Weekend vs weekday sales at XXX

Strategy: Weekend vs weekday sales at XXX

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Situation
Significantly lower Revenue and Gross Profit in the weekends compared to
weekdays.

Tools used to identify the root cause

 Daily sales data covering 2 years history = Consistently low on weekends.
 Daily unique visitors to XXX covering 2 years of history = Always low on the
weekends
 Sales and visitor figures of other e-commerce platforms = No material change
in weekends
 Our consumer behaviour = Negative sentiment on late delivery
 Seasonal effects = None material factor

Consumers have developed a behaviour that XXX deals can’t be utilized in short
term, due to high influx of mass customers contacting the merchant. Therefore,
customer no longer buy items in the weekend knowing that they can’t use
immediately.
Solution
Mystery deal to attract traffic
We felt comfortable with our determination for the root cause of the
problem and started putting deals in the weekend that can
immediately be utilized in a day or two, such as; tickets. After an 8
week trial, we have realized that our weekend sales have gone up
considerably (Over 50%) without affecting our weekday sales.
Section 2 – Business set-up

XXX Ventures
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REVIEW
Situation
XXX has significant excess cash flow that it generates from its e-commerce
activities. Certain percentage from this excess cash flow is invested in various
ventures that are locally identified and presented to the head-office for the
approval of allocation of funds. IMPLEMENT ASSESS

DESIGN

4-Phase Approach
 Review = Inputs used; XXX’s sales data (Who doesn’t work with us?!),
Feasibility Study, Market analysis, competitors,
 Assess = Analysis; Financials, Revenue Model, Capex, Opex,
Sensitivity.
 Design = Business Plan; Resources & Capabilities required,
Regulations, Ops flow charts, Responsibility Assignment Matrix (RACI).
 Implement = Execute, Invest, Project-Close
After our detailed 4-phase approach to new ventures, we have
decided that the most feasible investment opportunity is a Water
Sports Business.
We have set-up the company and is fully operational with brand
name XXX.
 Explain what you have Explain what you have
Explain what you have achieved
learned achieved

Employer C Employer E Employer F

Explain what you have

learned

Employer A

Graduated from High-Level of

College experience in
XXX
Employer B Employer D

Explain what you have

Explain what you have learned
achieved
Challenges & Lessons Learned

Explain the challenges when you were hired.

Was there a particular problem you were hired to solve?
Or was there an opportunity that you needed to explore?
Challenge This is where you talk about the challenges.

What action did you take? Talk about the roadmap rather than particular activities
you took. It should be high level, for example;

Action • Direct the investment strategies towards sports science and medical support
• Created funds for sustainable social welfare programs
• Increased cost efficiencies to prevent lay-offs

Result What were the results? You may talk about the KPIs you initially set and how you met them. Give
numbers and quantitative results.
Skill-sets benchmark
Applicable skill-sets Character traits

• Go-getter
• Punctual
• Assertive
• Determined
• Extrovert
• People’s
person
• Confident

Review

(*) Financial analysis, Forecasting, Profitability analysis, Financial modelling

(**) JV, Affiliates, Partnerships, and Brand representatives
(***) Evergreen launches, Landing page optimization, Conversions
Timelines

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