AN INDIAN

STARTUP
ACQUIRING
THE WORLD
 INTRODUCTION
• Zomato is an Indian company that started as
FoodieBay back in 2008
• It was renamed as Zomato in November 2010
• Backed heavily by InfoEdge and other investors,
the company has raised about $113 million till
date with a valuation of about $660 million.
• In 2012, it spread wings globally and started
acquiring restaurant listing companies in
emerging markets and made five low key
acquisitions before gobbling up UrbanSpoon to
mark its entry into the biggest of all markets – US.
• Zomato is now present in 22 countries with a
listing of over a million restaurants globally.
 ABOUT THE FOUNDER OF ZOMATO
MR. DEEPINDER GOYAL
• Deepinder Goyal, Founder & CEO,
Zomato, is the Founder and CEO of
Zomato. Prior to starting Zomato,
Deepinder worked as a management
consultant with Bain and Company in
New Delhi. It was at Bain that Deepinder
conceived the idea of an online
restaurant information service after
seeing the demand for menu cards
among his colleagues. He left Bain in
2008 to start Zomato (then foodiebay)
out of his apartment and has since
overseen strategy and product
development. Deepinder graduated with
a Mathematics and Computing degree
from IIT Delhi in 2005 and hails from
Muktsar in Punjab.
•
 MILESTONES OF ZOMATO
• Number of listed restaurants:
In 2008- 4000 restaurants
In 2015 (Q1)- 384,100 restaurants
• Monthly visitors of zomato:
In 2008- 0.015 million
In 2015- 35 million
• Yearly revenue of zomato:
In 2008- 0.06 crores
In 2013- 11.3 crores
 VISION & SUCCESS FACTOR
VISION:
“To expand to 50 more countries”

SUCCESS FACTOR:
• First mover advantage
• Strong content platform
• Efficient employees
• Good rating mechanism & social platform
• Funding from experienced source
 SUCCESS STORY
• The key factor for zomato’s
success is its marketing
strategy and in depth
knowledge of its
competitors. The company
has spread in 20 countries
with its headquarter in New
Delhi, India providing
service to 35mn users
monthly.
• Facebook, Twitter, Pinterest
are the 3 main platforms
which made the base for
the success of zomato with
a deep presence among
their customers.
• Pankaj Chaddah, the co-
founder of Zomato agreed,
“ads on the mobile app
have changed the revenue
game for them”. More than
50% of the total traffic
comes from their mobile
app.
 SWOT ANALYSIS
• STRENGTHS- Simple & user
friendly interface
- Aggressive and Innovative
marketing strategy
- Strong brand recognition and has
won several accolades & awards
• WEAKNESS - Competition from
search engines & other similar
apps means limited growth
- Drastic growth means susceptible
to bad content
• OPPORTUNTIES - Opportunity to
expand to further more countries
- Increasing internet penetration &
number of smartphone users
- Rapid technology development
• THREATS - Intense competition
- Lack of clear rules and regulations
- Changes in government policy can
easily affect the business model
- Business model can be easily
imitated by other players
COMPETITORS OF ZOMATO
 Food Startup Zomato Is India's First E-
Commerce Unicorn To Break Even,
Headed For Profitability:-
• India’s largest restaurant search and food delivery
startup, Zomato, announced early this week that
it has broken even in several big markets –
including India – and will hit profitability by mid-
2016.
• When it does so, Zomato will be the first Indian
e-commerce unicorn to become profitable, a
significant milestone in a market where Indian
startups are finding it quite challenging to lure
investors for subsequent rounds because none of
them are close to profitability.
STEP 1- OPEN THE APP & CHOOSE
FROM ANY CATEGORY YOU WANT
STEP 2- SEARCH FOR ANY RESTAURANT