Beruflich Dokumente
Kultur Dokumente
Toutiao is a feed reader that attempts to integrate the most relevant contents for
client’s by bit by bit learning what the readers appreciate through examination on
information got from their social networking accounts.
During that time, Chinese consumers get digital news and entertainment content
fundamentally by means of major news portal, Weibo (Chinese twitter) and WeChat,
while most outside news portals and social network (Facebook) were banned in
China.
Business Model
Innovation empowers personalized experience:
Content with diversity and speed:
Monetizing strategy
Current Source of Value
Learning effect
Network effect
Stickiness
References:
https://digit.hbs.org/submission/toutiao-an-ai-powered-news-platform/
https://www.economist.com/news/business/21731416-remarkable-success-smartphone-
app-claims-figure-users-out-within-24
https://technode.com/2017/08/21/toutiao-bat-alarm-bells/
https://blog.ycombinator.com/the-hidden-forces-behind-toutiao-chinas-content-king/
https://www.toutiao.com/
https://technode.com/2018/02/01/topbuzz/