PHEONIX MALL

KURLA , MUMBAI
CASE STUDY
 LOCATION:-

The nearest railway stations are

ADDRESS : Kurla railway station - 3km 15min
Vidyavihar railway station. - 1.8km 9 min
Junction, Lal Bahadur Shastri Rd, Kamani, Kurla West, Kurla, Mumbai,
Maharashtra 400070
The nearest bus stop is Kamani. - right in front of the mall

The cst airport is also nearer to the mall - 5.6km 30min

 LOCATION IN URBAN
FABRIC:-

• The mall consists of 2

entrances
• The cabs and auto stand are
located near the 2nd entrance
• The bus stop is near the 1st
entrance

Phoenix Market city, Kurla a shopper’s paradise in the heart of

Mumbai

Developer: The Phoenix Mills Limited

Architect : Benoy
Location: Kurla

No. of stores : 300

No. of floors: 4
Total retail floor area : 200,000sqm

The traffic pattern in the surroundings of mall is high as it is located

in heart of Mumbai
 SITE AREA:-
6 atriums
9 skylights

4.1 million sq. feet total area

2.1 million sq. feet

• BUILTFORM:-
• The built form of the mall is fluid.
• It houses 300stores with domestic and foreign brands, PVR Cinemas which has 7movie screens and 70 restaurants.

• India’s best existing neighborhood shopping mall 2013

• AREA SHEET:-
• Retail development Area - 2.1 million Plus
• Mixed used development of over 4 million Sq. Ft.
• 1. 5 million Commercial office
• Retail Gross Leasable Area : Approx. 1.4 million

• WEATHER AND FAÇADE:-

• As the weather in Mumbai is sultry due to the water bodies present around the mall consists of centralized ac system as well as air lock
system present near the entries
• The façade is entirely covered with glass as the neighboring structures of the mall are also covered with glass façade
• The façade of mall is influenced from its surrounding buildings as well as they are transparent from inside during morning and give mirror
effect at night

• LIGHTING:-
• LED lighting was in the entire mall
• Skylights and atriums provided most of the natural ventilation
• Sensor lights were provided in the washrooms
• In few stores such as vero moda zaara dim lighting was used to represent their merchandise theme
SERVICES:-

MALL SERVICES:-

INFORMATION DESK
LOST AND FOUND
ATM
AMBULANCE
FIRST AID BOX
PARKING
PARKING FOR DISABLED AND PREGNANT
WHEELCHAIRS
PRAM
BABY CARE ROOM
KIDS PLAY AREA
LUGGAGE
ELECTRONIC FEEDBACK SYSTEM
WASHROOMS
HANDICAP WASHROOM
CELL PHONE CHARGING STATIONS
SEATING
ANNOUNCEMENT
CHARGING POINTS
LIFTS
ESCALATORS
LOWER GROUND FLOOR:-
LOWER GROUND
FLOOR
The chandeliers are art
pieces which can be replaced
Recreational areas

Artificial plants
Every atrium consists of
led screens for navigation

2 escalators in every atrium

GROUND FLOOR:-
GROUND FLOOR
 Atrium 5

Atrium 3

Vitrified tiles used for flooring

Atrium 4 near the food court

Atrium 6

Atrium 2
FIRST FLOOR:-
FIRST FLOOR

The first floor consists of the multiplex and the remaining stores.
FIRST FLOOR:
THE MULTIPLEX
The multiplex (pvr) consists
of 7theatres
The box office is located on
the first floor in the pvr
complex
There are 3 ticket counters at
the box office –
 2 normal
 1 for VIPs
THEATRE
There are 7 different types of theatres in
the multiplex.
Each theatre has a different seating plan. 4d theatre
Each theatre has separate entry and exit.
No. of entry: 1
No. of exits : 2
There are 12 rows in auditorium 5
segregated in different types of seats .

Theatre exit route

Seating color coding system according

to prices of tickets

Seating layouts
Sound and lighting system
SECOND FLOOR
You can find the food court
and the game zone in the
second floor.
Kids play area on the second
floor

Usage of different materials and textures

for elements like flooring columns etc

Kids safe materials and paints used in kid zone

 PARKING

Phoenix Market city Mumbai has ample

parking with over 2200 plus ticketed parking
spaces for two wheelers and four wheelers.
Parking locations are available at the Basement
level.
The parking for the two wheelers is separate
from the parking for the cars.
 SERVICES

SIGNAGE
SANITARY
SERVICES

Well equipped and well maintained

Scented liquids used as air fresheners
washrooms

Sensored lighting system provided in washrooms

SAFETY AND SECURITY
MEASURES:

 Reliable security staff employed to supervise the overall security of the mall.
 The highest professional standards are expected in maintaining the patrol area
schedules and other related records.
 Periphery control is maintained through security personnel communicating through
walkie-talkies.
 Entry and exit points are monitored both through electronic surveillance and with
security guards.
 Access to loading and storage areas are restricted and monitored.
 Special Access Cards are issued to authorized personnel.
 Electronic checkpoints are set up at entry / exit points.
 CCTV is installed in public areas and basements.
 Boom gates for basement security and parking control.
 Fire Protection Systems
 Effective fire engine and hose access
 Fire hydrant systems
 Automatic fire alarms and detection system
 Automatic sprinkler system
 Public address system
 Portable fire extinguishers
MATERIALS:- WOODEN JALI WORK CEMENT FLOORING

STEELFRAMEWORK

VITRIFIED TILES

GLASS PANELS GRANITE WOODEN FLOORING

PROS:- CONS:-
• The spill over areas near the escalators are big enough to • Stairs were located deeper inside which was difficult to find for
accommodate 10 people
• The escalators were few and also not easily locatable
• The corridors were wide enough to accommodate 7-8 people
together • The multiplex lobby spaces is very less compared to the no. of
people attending the multiplex
• Air lock system lighting and zoning was done properly
• The seating spaces were not sufficient enough in the food court
• Many recreational spaces and seating areas
• The entrance for the mall was not grand enough it was simple and
• Every atrium consisted of escalator and a staff person guiding was hidden
them in the mall
• There were dead spaces in areas like washrooms and stores
• Good signage's and better parking facility
• Well designed interiors and infrastructure
• Use different materials and textures
• Good air conditioning facility
• Washrooms consisted of sensor lighting
Bibliography:-

• https://mumbai.mallsmarket.com/malls/phoenix-market-city-mumbai-kurla
• Vidyavihar to Phoenix Marketcity - Google Mapswww.google.co.in
• Website: https://www.phoenixmarketcity.com/mumbai
• Phone: 022-61801011 / 022-61801022 / 022-61801000
• Facebook URL: https://www.facebook.com/phoenixmarketcitymumbai
• Twitter URL: https://twitter.com/MarketcityKurla
• http://www.thephoenixmills.com/PMLInvestorsPresentation-FY13.pdf
• http://www.thephoenixmills.com/ThePhoenixMillsLimitedCorporatePresentationJune2015.pdf
S.NO CASE STUDY (PHEONIX DESKTOP STUDY 1 (WAVE DESKTOP STUDY 2
MALL, MUMBAI ) MALL, NOIDA ) (PHEONIX MALL, PUNE )
AREA NUMBER AREA NUMBER AREA NUMBER
1 TOTAL AREA 20576
2 SITE AREA 8777
3 ENTRY
4 LOBBY
5 SMALL SHOPS 3417
6 ANCHOR SHOPS 4911 1410
7 ATRIUM 412 116
8 FOOD COURT 1768 1768
9 CAFES,RESTAURENT 3326.5
10 ENTERTAINMENT 1258.5 129
11 CIRCULATION 4511 4921
(HORIZONTAL)

12 SERVICES 151.53 6912

WASHROOMS
MEN
WOMEN
HANDICAPPED