OFFBEET

PRESENTED BY:
HARSHITA K
PRERANA BHAT
ADITYA JAYANTH VADALI
JOSEPH P JOHN
M SUMANTH
ROHIT P
 THE PROBLEM

Imperfect produce
Every year over a whooping 1.3 billion tonnes of food goes to waste
and out of this up to 40% of a crop of vegetables and fruits is disregarded
because it does not meet the aesthetic requirements of supermarkets.
These crops may have imperfections in the form of extra parts, scars, etc.
While they are completely safe to eat and may in fact be more nutritious,
they are tossed away due to the fact that they are “ugly”.
 INTRODUCING

AN APP DRIVEN TO STOP WASTAGE

ONE VEGETABLE AND FRUIT AT A
 REASONS FOR IMPERFECTION

POOR POLLINATION INSUFFICIENT

WATER

TEMPERATURE FLUCTUATIONS TISSUE

SCARRING

NATURAL DISCOLOURATION ASYMMETRY

 OUR PRINCIPLES

We are committed to

• reducing food wastage

• supporting farmers financially
• providing quality produce at the best possible prices
• providing timely delivery
• transparency and honesty
 HOW IT WORKS

We act as a meeting Various sellers and

We follow the ground for buyers We work in the form wholesalers can list
marketplace model and sellers without of an app their imperfect
storing goods produce on our app

Prices on the app We deliver the

get adjusted based The customers can Customers enjoy
produce directly to
on demand and place an order fresh produce at
the customers
supply with the help according to their their doorstep that
through
of an algorithm requirement too at lower prices
deliverymen
 SWOT ANALYSIS

STRENGTHS
Prevents wastage. WEAKNESS
Value for Money. Depends on Target Market
The competition is not reaction.
fierce,especially in india
App based product will not work
Enforcing farmers for those without smartphones
Low cost project.
No Intermediaries.

THREATS
OPPORTUNITIES
Vegetables are seasonable.
Delivery services for
customers Risky in case of floods, draughts,
etc.
Expand to wider reach
Prices vary based on demand
and supply.
People’s perception
Market Share
 MARKETING STRATEGIES

• Using Social Media to fuel our business (Facebook Twitter,

LinkedIn,etc)
• Having our own website and blog
• Connecting with influential brand ambassadors
• Raising awareness
• Aggressive advertising
 OUR COMPETITORS

• Services similar to ours, do exist elsewhere in the world like, Wonky

vegetables and oddbox in the UK, imperfect produce and
HungryHarvest in USA ,but nothing of such sort exists in India
• Giving OffBeet, an unprecedented near 100% market share
 PRICING

• The healthier counterparts, sell for more or less equilibrium price,

barring a few gimmicks
• Our platform, is a meeting ground for buyers and sellers of produce
and as a rule of thumb, will be sold at a subsidised price
 FINANCES

CAPITAL REQUIREMENT
The main cost for an endeavor like this, is the construction of a
suitable platform.
• App development and creation costs: On an average about 10 Lakh
rupees
• Extremely well built apps, with top of the line integration, support and
third party support, can cost upwards of 40 lakh rupees
• The model operates on a cloud server which is a one time purchase
of around rupees 218115 to rupees 363625
EMPLOYEE COSTS
Approx 20 employees excluding founding members, each paid
approximately 6 lakh per annum= 1,20,00,000
• Server maintenance Costs= 3,72,000
• Miscellaneous costs to be paid from the reserves
 HOW WE RAISE MONEY

• Personal Funding
• Crowdfunding
• Low Interest bank loans
• Angel Investors
 REVENUE SOURCES

• A per transaction percentage cut will be taken, around 10%

• 3% of which is the payment for the respective delivery agent, leaving
7% as the margin of profit, out of which 3% is contributed to reserves,
leaving 4% as final profit
• In order to monetise the application, advertisers will be allowed to use
space within the app, to promote their product, preferable related and
complementary
 CONCLUSION

By eating ‘ugly,’ you’re helping build a more sustainable and effective food
system. You’re helping fight food waste. You’re ensuring farmers are
rewarded for their full harvest with less wasted land, fossil fuels, and
water. You’re improving access to healthy food. You’re creating fulfilling
careers for employees. With every bite into a misshapen apple or crooked
carrot, you’re helping shape our world for the better.

In a world obsessed with perfection, we’re here to show the beauty in

imperfection. We’re here to make a statement that our differences are
what make us beautiful. We invite you to join us and help us build a less
wasteful world that’s as beautiful as it is delicious!
PRESENTED BY:
HARSHITA K ADITYA JAYANTH VADALI
PRERANA BHAT JOSEPH P JOHN
M SUMANTH ROHIT H