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Company research by

Bhumika Mathur 2K17/EP/024


Vanshaj Mittal 2K17/EP/081
 Walmart is an American multinational retail corporation that
operates a chain of hyper markets ,discount department stores
and grocery stores .
 Current CEO of the company is Doug McMillon
 Headquarters in Bentonville , Arkansas , USA
 Largest Subsidiaries – Sam’s Club (USA)
Flipkart (India)
ASDA stores limited (United Kingdom)
 World’s largest company by revenue ($ 500.3 billion)
 2.3 million associate (employees)
Sequence of presentation
 History of Walmart .
 Organisational Structure .
 Products .
 Key Marketing Initiative
 Key Financial Initiatives
 Key Technical Initiatives .
 HR Practices
 Company culture
 Corporate Social Responsibilities
 Competitors .
History of Walmart

 Founder- Sam Walton


 Founded – July 2,1962 in Rogers ,Arkansas, USA
 Historical Progress – 1969 : Incorporated as Wal-Mart.Inc
1970: Listed on New York Stock Exchange
1990: Largest retailer in US by revenue
1995: International expansion
1999: Acquired ASDA in USD 10 billion
2003: Largest cooperation in the world
Organisational Structure
 Hierarchical functional organisation structure ------>>>>>
 The hierarchy feature pertains to the vertical lines of
command and authority
 The function-based structure involves groups of employees
fulfilling certain functions
 Key divisional structure at 4 levels :

Walmart CEO

Hierarchical orginastional
structure
CEO Walmart
CEO Walmart CEO Walmart CEO Walmart
Global
United states Sam’s club International
E-commerce
Disadvantages of divisional Advantages of divisional
organization structure: organization structure:

 Eliminates economies of scale in fu  Suited to fast change in unstable


nctional departments bysplitting environment.
functions and allocating them to
units.  Leads to customer satisfaction
because product responsibility
 Leads to poor coordination across andcontact points are clear.
product lines.
 Involves high coordination across
 Eliminates in-depth competence functions.
and technical specialization.
 Allows units to adapt to differences
 Makes integration and standardizati in products, regions,
on across product clients(heterogenous markets)
Products by walmart
 Caters to serve more than 1 million products at lowest prices in market.
 Availaible at all offline stores as well as online forum.
 Products segregated under several Departments
 Almost all Products used in day to day life are listed on their website.
Key Marketing Initiatives
 Target Audience : middle class and upper middle class
 The main marketing feature of walmart has always been its low pricing(EDLP-
everyday low pricing). 2 sets of slogans that walmart ever coined also show
this.

Always low prices Save Money . Live Better

 It applies 2 methods to market their products.


1. Traditional Stores(brick and mortar method):
includes promotion and sales of every item in
walmart discount stores , supercenters ,
neighbourhood market.
2. E-Commerce (brick and click method):
includes promotion and sales through digital
platforms to compete in this modern era.
Key Financial Initiatives

 Private label brands:


In 1991,walmart started selling private label with the launch
of Sam’s choice . Today about 40% share of products are
private label brands under walmart .
 Online commerce and acquisitions plans:
1. In september 2016 ,walmart acquired JET.COM in $3.3
billion USD to compete Amazon
2. On february 2017, walmart acquired MOOSEJAW in
$51 million USD which brought it with 400 more
partnerships with brands.
3. On 18 august 2018, walmart got hold of 77% shares
of flipkart to enter the indian subcontinent in $16
billion USD.
Key Technological Initiatives

 Walmart labs: develops all softwares,platforms and open source


technologies such as electrode, OneOps ,hapi , joi, and walmart I/O.
 Supply chain management technology
a. Picking Optimisation : Genetics & Machine learning at work in ASDA
store oper.
b. Crowd –sourced delivery: developed a platform for
proper delivery of grocery items.
 In-Store Robotics:Using in store-robotics to scan shelves
keeping check of all items.
HR Practices

Positive HR Practices Negative HR Practices

 Sundown rule  Non – Unionisation

 10-foot rule  Lower wages than industry


average
 Teamwork
 Discrimination against women
 Open door
 Illogical dress code for employees
 Grass roots process
 Widespread inventory stock
 Servant leadership manipulation.

 Conflict resolution
Competitors

 Faces competition in every part of the world either with international


giants or domestic retailing chains.
 international competitor- Amazon

Domestic competition

USA UK Brazil India

 The Kroger Co  Tesco  Companhia  Reliance retail


Brasileira de
 Costco  Sainsbury's Distribuição
 Aditya birla
 The Home  Morrisons  Carrefour Comércio group
Depot  John Lewis PLC e Indústria Ltda  Future group
 Walgreens Boots  Marks & Spencer  Cencosud Brasil  Avenue
Comercial Ltda
Alliance  Companhia Zaffari supermarts ltd.
 CVS Heath Comércio e
Corporation Indústria
Corporate Social Responsibility

Environmental efforts: Ethical labour practices:

1.Reducing emmisions 1.Highly affordable health and


2.Achieving net zero deforestation. insurance plans.
3. Eliminating waste 2. providing proper retirement
pension plans and provident funds.
3. giving timely maternal as well as
paternal leaves.

Philanthropic : Volunteering:

1.Since FY 2015 Walmart.inc has 1.providing help in the disater relief


donated about 2.5 billion pounds of work.
food. 2.Helping in local NGO’s and
2. Donating money for local communities
community programs.
Company’s Culture
 It is the foundation of everything that a company does

Walmart’s Culture
Service to the customer Respect for the individual

 Customer focused  Listen


 Frontline focused  Lead by example
 Innovative and Agile  Inclusive

Strive for excellence Act with integrity


 Honest
 High performance
 Fair
 Accountable
 Courageous
 Strategic
THANKYOU

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