SEARCH ENGINE

OPTIMIZATION
CONTENT
• What is SEO?
• How Search Engine Works
• On Page SEO & Off Page SEO
• White Hat SEO
• Black hat SEO
• SEO Proccess
• SERP(Search Engine Results Page)
• Advantages Of SEO
• Disadvantages of SEO
• Conclution
• Contact Details
www.nextgencia.com
What is SEO?

• Search Engine Optimization

• Increasing the Visibility of Website
• Higher the Website Rank

www.nextgencia.com
How Search Engine Works?

• Crawling
• Indexing
• Processing
• Calculating Relevancy
• Retrieving results

www.nextgencia.com
On Page SEO & Off Page SEO
On Page SEO
• Providing good content
• Good keyword selection
• Giving appropriate title

Off Page SEO

• Link Building
• Increasing link popularity
www.nextgencia.com
 White Hat SEO

• It conforms to the search engine's guidelines.

• It does not involve in any deception
• It ensures that the content a search engine indexes, and subsequently ranks, is the
same content a user will see.
• It ensures that a web page content should have been created for the users and not
just for the search engines
• It ensures good quality of the web pages.
• It ensures availability of useful content on the web pages.
Black Hat SEO
• Redirecting users from a page
• Redirecting users to a page
• Serving one version of a page to search engine spiders/bots and
another version to human visitors.
• Repeating keywords in the metatags, and using keywords that are
unrelated to the website content.
• Calculated placement of keywords within a page to raise the keyword
count, variety, and density of the page.
• Creating low-quality web pages that contain very little content but are
instead stuffed with very similar keywords and phrases.
SEO Process
• Make a list of topics.
• Make a list of long-tail keywords based on these topics.
• Build pages for each topic.
• Set up a blog.
• Blog every week to develop page authority.
• Create a link-building plan.
• Compress all media before putting it on your website.
• . Stay current on SEO news & practices.
• Measure and track your content's success.

www.nextgencia.com
SERP(Search Engine results Page)

• Pages displayed by search engines in response to a query by a searcher

www.nextgencia.com
Advantages of SEO

• Brand Awareness

• Increased Site Usability

• Cost Effectivness

• Increased Traffic
Disadvantages Of SEO

• Getting Noticed by more then your

Target Audience

• Over success.

• Black Hats and White Hats

• Costly
Contact Details

• Gemma Ct Piscataway, New Jersey 08854, USA ,PH - +1 848 247 9023

www.nextgencia.com