MARKETING PLAN

WHAT IS A MARKETING PLAN?

• The written document that describes your marketing efforts for the coming
year

• Statement of the marketing situation

• Discussion of target markets

• Description of the marketing mix you intend to use to reach

your marketing goals.
 BENEFITS CONNECTED WITH
MARKETING PLAN
• Understanding past marketing decisions

• Understanding target market(s) better

• Setting goals

• Planning marketing strategies with more accuracy

 STEPS OF
MARKETING PLAN
1. Executive Summary
2. Position analysis
3. Ideal Target Market
4. Analyze Competitors
5. Set Goals
6. Set a Budget
7. Performance and implementation
 (1) EXECUTIVE SUMMARY

• introduction to the marketing plan helps.

• the reader to understand the purpose of the marketing plan.

• Focuses only on the most important points of the plan.

• A small business usually creates a one-year marketing plan.

• Larger business may develop five-year marketing plans.

 POSITION ANALYSIS
• The position analysis is an assessment of where the organization
currently stands both internally and externally.
• To develop this assessment, much analysis must be done:
o an external analysis
o customer analysis
o internal analysis
o SWOT analysis
(strengths, weaknesses, opportunities, threats)
 IDEAL TARGET MARKET
• know about your ideal customer
• Basic demographic information, such as gender and age
• Their behaviors and decisions
• Knowing your customer
 ANALYZE COMPETITOR

• it’s an important step to gather all of the information you need

• Taking a telescopic glass to your competitors can be discouraging
 SET GOALS

• Bringing out your marketing related goals for the year

• What objectives do you want to accomplish
• Are there specific targets you want to hit
• Depending on your current situation and goals
• Goals
(doubling sales)
(Gain at least 100 new followers on Facebook
 SET BUDGET
• Detailed the entire financial side of your business.
• In your marketing plan, stay focused strictly on marketing related activities
• How much do you plan to spend on marketing and promotion throughout
the next year
• How much will the action items listed
• Most importantly, where will this money come from
 PERFORMANCE AND IMPLEMENTATION
• put them all together marketing plan. As mentioned earlier