CENTRE FOR

LANGUAGES LEARNING
Effective Communication:
Course Objectives

The objective of this course is to-

 CEO 1. Reinforce the writing techniques using appropriate
vocabulary.
 CEO 2. Improve the basic sentence structure in writing
effectively using grammatically correct sentences
 CEO 3. Strengthen an understanding of communication
strategies and barriers to communication
 CEO 4. Acquaint the students with the principles of business
correspondence and formal writing techniques.
 CEO 5. Articulate their own ideas and demonstrate enhanced
conversational skills.
Purpose of the Course

The course serves the purpose of introducing the

students to
 Semantics
 Grammar- Common Errors
 Text Comprehension
 Reading, Writing and Speaking skills of the
English language.
Vocabulary

Vocabulary building inclusive of the use of

 Synonyms & Antonyms

 Homonyms
 Confusing Words
 Technical Vocabulary
Essentials of Grammar

 Essentials of Grammar aims at brushing up the

components of Grammar and helping students
learn the correct usage of language with respect
different parts of speech and at helping them in
spotting the errors.
Listening, Reading, Writing and Speaking

 The course also aims at helping students develop

their comprehension skills by making them practice
reading passages and respond to listening exercises. It
also provides them an opportunity to sharpen their
writing skills specially with regard to the skills
required for business correspondence.
 As speaking skills and accurate pronunciation are a
vital element in communication, the students are
introduced to the basic concept of phonetics using the
International Phonetic Alphabet...\BOS
2017\Syllabus\EC I syllabus.doc
 Evaluation Tools & Weight age (100
Marks)

CLL -101, Effective Communication I

Minor Online Test- 2 Tutorials, Major Test
Assignment and other lab
Activities
25 Marks 10 Marks 25 Marks 40 Marks
25% 10% 25% 40%
Periodic Written Tests
Regular Tutorials
Online Tests
LMS: Online Resource

 Course Academic Resource

 Important Notices
 Learning Tool
Library

 Text Books
 Reference
 Fiction
 When was the last Time
 You received an appreciation
from your friends?

 You felt that you were lively

and confident while speaking
in public?

 You took pride on yourself for

being the best among the
entire crowd?
What is Communication Skill

The ability to communicate intelligently is the primary

factor that distinguishes human beings from animals.
And it is the ability to communicate well that
distinguishes one individual from another. And this is
what we are focusing in our course of Effective
communication
A Brief History of
Communication use Video clip A Brief History
of Communication.flv
CLL -101
Effective Communication 1

Concept and Scope of

Communication
 Definition

Communication is the process of exchanging

information, usually through a common system of
symbols. It takes a wide variety of forms – from two
people having a face to face conversation to hand
signals to messages sent over the global
telecommunication networks. Common forms of
communication include speaking, writing, gesturing
and broadcasting. Therefore, communication means
to inform, tell, show, or spread information.
In Other Words
 The process by which information and feelings are
shared by people through an exchange of verbal
and non-verbal messages.
 The successful transmission of information through
a common system of symbols, signs, behaviour,
speech, writing or signals.
 The creation of shared understanding through
interaction among two or more agents.
General Vs Business Communication

1. Use in Daily Life  Concerned with Well

2. Oral Defined Business Activities
3. Informal  Internal eg.Giving
instrutions,prescribing
methods and procedures
etc
 Making proposals and
Reports.
Characteristic of Business
Communication
 Continuous Process
 A short lived process
 Needs proper understanding
 Leads to the achievement of
organizational objective
 Dispels misunderstanding
Channels of communication:
 Subject Formal Communication
1.Definition When communication takes
place through the formal
official channels then it is
known as formal
communication.
2.Flexibility Formal communication is not
flexible.
3.Degree of control Formal communication is
totally controlled by the
management.
4.Evidence It has documentary evidence.
5.Discipline Official discipline is strictly
maintained in formal
communication.
6.Flow of In formal communication
information information can flow only
upward and downward.
Informal Communication
Any communication by
passing the formal channels
can be termed as informal
communication.
It is flexible.
It cannot be controlled like
formal communication.
It has no documentary
evidence.
Official decorum and
discipline are not followed.
But in informal
communication information
flows freely to all direction.
7.Speed Here speed of communication is Informal channels are very
slow. fast; here information can be
transmitted instantly.
8.Secrecy In case of formal communication Here maintaining secrecy is
secrecy can be maintained. very difficult.
9.Rumor There is no scope for creation of Due to its flexible nature
rumor in formal communication. rumor can be created.
10.Distortion Generally information is not As official decorum is not
distorted. followed information can be
distorted.
11.Time It is time consuming. Less time is taken for
transmitting information.
12.Misunderstanding In case of formal communication Due to lack of control
caution, there is almost no misunderstanding can takes
chance of misunderstanding. place?
13.Cost It is expensive. It is less expensive than
formal communication.
14.Mistakes As official discipline is On the other hand, as strict
maintained chance of mistakes is rules are not followed
very low. possibility of mistakes is very
high.
 Informal Communication

When anyone can tell anyone else anything informally,

the result is a rapid flow of information along what is
commonly known as grapevine. This refers to the
pathways along which unofficial information travels.
 Grapevine communication: Benefits, Limitations and Guidelines

Benefits Limitations Guidelines

1. Less expensive than 1. Fast spreading nature 1. To be used as a
formal channels can cause damage to supplementary channel
organization only
2. May give some 2. If unverified, may 2.. Information to be
information that you may cause trouble verified for the facts and
find otherwise difficult to also the source
collect through formal
channels
3. An outlet for 3. May lead to 3. Should not be ignored
employees to share their misunderstandings if
anxieties, worries and incomplete
frustrations
4. Used voluntarily by 4. May not be reliable as 4. Employees using this
many employees it is oral only and also channel should not be
nobody owns the threatened or
responsibility for the encouraged too much
information
5. Fastest means of
spreading information.
Scope of Communication

Information: Information refers to the role of communication in

facilitating decision making and problem solving.

Control: In the organisational context, control refers to the

power to influence people’s behaviour.

Motivation: motivation refers to the fostering of motivational

spirit among the employees.

Emotional Expression: emotional expression relates to the

function of communication in expressing or letting out the
feelings and emotions of employees under various
circumstances.
Reference Texts
1. Business Correspondence and Report Writing, R.C. Sharma, K. Mohan, Tata Mc.
Title: Business Correspondence and Report
Graw Hill Publishing Company Ltd., New Delhi.
Writing
2.Authors:
DevelopingR Communication
C Sharma Skills, Krishna Mohan
and Krishna MohanBanerjee, Macmillan
3. Communication Skills for Engineers and Scientist, Sangeeta Sharma and Binod
Mishra, Pearson Education

1. Better English Pronunciation, J.D.O’Connor, Cambridge Univ. Press, London.

2. Spoken English for India, R.K. Bansal& J.B. Harrison, Orient Longman, Delhi.
3. Intermediate Grammar, Usage and Composition, M.L. Tickoo, A.E. Subramaniam ,
Orient Longman
4. Remedial English Grammar for Foreign Students by F.T. Wood, Macmillan
5. Effective Technical Communication, M AsrafRizvi, McGraw-Hill Education Pvt. Ltd
6. English Unlimited, Theresa Clementson; Leslie Anne Hendra; David Rea; Alex
Tilbury; Adrian Doff and Ben Goldstein, Cambridge University Press
7. Oxford EAP: A course in English for Academic Purposes, Edward de Chazel& Louis
Rogers
Bill GatesBill Gates Speech
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