HOW TO MAKE AN EFFECTIVE SOCIAL MEDIA

MARKETING STRATEGY?
PRESENTED BY:- OWNLY DIGITAL
 OVERVIEW
Social media is one of the major aspects of our day to day life. That’s why businesses get into social media to connect with their audiences and
customers. Actually, they know the importance of social media marketing but they don’t know how to utilize social media marketing for their
business.
Most of the company hire young professionals usually the freshers one to handle their social media accounts because they are having the myth
that young mind is more aware of social media and they can handle social media accounts better than an experienced digital marketer.

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SET REALISTIC SOCIAL MEDIA
MARKETING GOALS
Most of the business do the same mistake
again and again, they don’t set the
relevant and realistic social media
marketing goals. They don’t spend the
quality time to set up these goals.
Therefore they face the problem to
measure the goals as per their business
KPIs. Most of them know that they have
to be on social media but they don’t
know what they have to be on social
media.

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 UNDERSTAND YOUR SOCIAL
MEDIA AUDIENCE
• Do you know the social media is full of various audiences? All
social media audiences are not the same. People use social
media for various purposes. For example, people use
Instagram to engage with their favorite public figures.
• On the other hand, people use LinkedIn for professional use
only. Therefore you should choose the right social media
platforms where you can find your targeted audiences.
Influencer marketing also helps you to target a large number
of people. So that you also have to make sure you engage
with the right influencer who is having the audience that
matches your targeted audiences.
• You will not find the same audience on all the social media
networks. For example, if you want to target middle-aged
people than you should spend more time on Facebook.

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DETERMINE YOUR MOST RELEVANT
METRICS
Metrics help us to get an idea that whether we are
performing well on social media or not. Most of the
business do the same mistake, they create a social
presence and spend their valuable time and money
on social media networks, without seeing that they
are getting success or not.

There are lots of social media analytics available with

each social media platforms. But the worst part of
these social analytics is that it is not the same for
every business. It varies as per the business industry.
For this, you have to create metrics that will help you
to measure your goals as per your industry.

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 INVESTIGATE HOW YOUR COMPETITORS
APPROACH SOCIAL MEDIA

• There is not any place where you will not find your
competitor. As I’ve mentioned above that social media is full
of competition. Therefore there is also your competitor who
are also running their own social media strategy.
• To beat your competitor over social media, you have to know
that what they are doing over social media. You should know
that, what is their focus area? What is their targeted
audience? What kind of keywords they are using? And so on.

• Competitor analysis helps you to get better ideas of your

competitor strengths and weaknesses. It will help you get a
better understanding of what your potential customers are
expecting from your business.
You can also find the weak point of your competitors and
exploit this gap with your social media marketing efforts.

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CREATE SUITABLE CONTENT TO SHARE
WITH YOUR FOLLOWERS
Content is always a king whether it is SEO or social
media. Therefore to be successful over social media,
you have to create high-quality content to share on
social media.
Never done the mistake to share an excessive amount
of promotional content. The major motive of social
media is to get social, it is not a marketplace where
you sell or market your products or services.

Therefore it is crucial that your content should be a

perfect mixture of informative, entertaining as well as
a small number of promotional materials.

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 ENGAGE WITH YOUR AUDIENCE
• Engagement with your targeted audiences will help you to
get success over social media. People don’t access social
media to read or watch content. They access social media to
interact with other people to get social. Engagement is the
secret weapon of lots of successful business over social
media.
• These businesses engage with their audiences on a regular
basis.
That is why you have to spend more time on social media
networks to interact with your targeted audiences.
• Apart from posting on all the social media networks. You
should spend some time on a couple of social media
networks to get involved with your audiences.
• It will help you to create the custom hashtags. These custom
hashtags will encourage your audiences to share your stuff
over social media. These hashtags will also help you to find
out the post refers to your business.
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 ESTABLISH THE BEST TIMES TO POST AND SET UP A
CONTENT CALENDAR

• Timing plays a crucial role in social media. Randomly post on

social media will not help you to get the best results. Most of
the social media networks use the same kind of algorithms
which is based on the more your post gets. That is why it is
important to post at that time when your targeted audience
is online.
• You can use social scheduling tools to set up and organize
multiple posts at the same time. You should post multiple
time on social media networks to find out the best time to
get more engagements.

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TRACK YOUR RESULTS AND ADAPT

This is the last but not the least step in social media
marketing strategy. There is no guarantee that things
will works as per your expectations whether you have
created a solid social media marketing strategy. If you
don’t track your results, then you will never know
that you are having the success or failure with your
social campaigns.
Tracking of results start with the process of setting up
the goals and determine the most relevant metrics
based on your business. Therefore you have to keep
an eye on these metrics to track your social media
progress.

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THANK YOU
info@ownlydigital.com

www.ownlydigital.com