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Behaviorist
Perspective
Behaviorism
• Focuses on the study of observable and measurable
behavior
• It Emphasizes that behavior is mostly learned through
conditioning and reinforcement (rewards and
punishment).
• Does not give much attention to the mind, and the
possibility of thought processes occuring in the mind.
Ivan Pavlov
• Is well known in his work classical conditioning or
stimulus substitution.
CLASSICAL CONDITIONING
• Is a type of learning through association
• Is learning that occurs when neutral stimulus
through repeated pairing with a stimulus that
elicits a specific response, comes to elicit that
same response.
• Starts with a reflex ( R) ; an innate, involuntary
behavior.
• This involuntary behavior is elicited or caused by
an antecedent event.
Components of conditioning
• Neutral Stimulus – is a stimulus does not ordinarily elicit a
reflex response
• Unconditioned Stimulus – is a stimulus that naturally and
invariably produce a given response. Is a stimulus that brings
about a response without having been learned.
• Unconditioned response – is the unlearned response that
occurs naturally in response to be unconditioned stimulus. A
response that is natural and needs no learning.
• Conditioned stimulus – Is a stimulus that is initially natural
but when repeatedly paired with unconditioned stimulus,
elicits the response
• Conditioned response – is the learned response to the
previously neutral stimulus.
Pavlov’s Experiment
• Before conditioning, ringing the bell (neutral stimulus) cause no
response.
• Placing food (unconditioned stimulus) in front of the dog initiated
salvation (unconditioned response)
• During conditioning, the bell was rung a few seconds before the dog was
presented food.
• After conditioning, the ringing of the bell (conditioned stimulus) alone
produced salvation (conditioned stimulus)
• CLASSICAL CONDITIONING ILLUSTRATION
STAGE 1 – Before Conditioning
Bell
(neutral stimulus) No response
Paired with
Meat Salivation
(unconditioned stimulus) ( unconditioned stimulus)
Reinforcer
Is anything that strengthens the desired response. There are
is postive reinforcer and a negative reinforcer.
Positive Reinforcer
• This id similar to fixed interval schedules, but the amount of time that
must pass between reinforcement varies.
• Example: the bird may receive food (reinforcer) different intervals, not
every ten minutes.
Fixed Ratio Schedules
• A two-year old always sees her dad operate the t.v remote
control and observes how the t. v. Is turned on how channel
is cahnged, and volume adjusted. After sometime the
parents are surprised that on the first time that their
daughter holds the remote control, she already knows which
buttons to press for what function. Through latent learniny,
the child knew skills beforehand, even though she was never
done them before.
• The concept of intervening variable. Intervening variable are
variables that are not readily seen but serve as determinants
of behavior. Tolman believed that learning is madiated or is
influenced by expectations, perceptions, representations,
needs and other internal or environmental variables.
Example, in his experiments with rats he found out that
hunger was an intetvening variable
• Reinforcement not essential for learning. Tolman concluded
that reinforcement is not essential for learning, although it
provides an incentive for performance.In his studies, he
observed that a rat was able to acquire edge of the way
through a maze, i. e., to develop a cognitive map, even in
the absence of reinforcement.
Albert Bandura’s Social learning Theory
• Social learning theory focuses on the learning that occurs
within a social context. It considers that people learn from
one another, including such concepts as observational
learning, imitation, and modeling. The ten-year old boy
Sergio Pelico did watch Saddam’s execution in t. v and then
must have imitated it.
• Among others, Albert Bandura is considered the leading
proponent of this theory .
Conditions necessary for effective modeling to
occur
• Bandura mentions four conditions that are necessary before an
individual can successfully model the behavior of someone else:
• Attention – the person must first pay attention to the model.
• Retention – the observer must be able to remember the behavior that
has been observed. One way of increasing this using the technique of
rehearsal.
• Motor Reproduction – the third conditions is the ability to replicate the
behavior that the model has just demonstrated.
• Motivation – the final necessary ingredient for modeling to occur
motivation.