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Facts
What does the name ADIDAS stands for?
Did you know that creators of Adidas and Puma
were brothers?
In the beginning the three stripes were used to
stabilize the shoe.
First company to offer a sponsorship for an
African-American.
Presentation
Overview
SWOTAnalysis
Company Profile CSR Initiatives
History
Logo
Controversies
Products Sponsorships
Marketing Strategy
Recent Developments
Financial Position
Market Share
Company
Profile
Founder: Adolf (Adi) Dassler
NYSE: ADS.DE
Adolf Dassler
Herbert Hainer
Company
History
Adidas was founded in 1948 by Adolf “Adi” Dassler, followingthe
split of Gebrüder Dassler Schuhfabrik (Dassler Brother Shoe
Factory) between him and his older brother, Rudolf.
During the 1936 Summer Olympics held in Germany, Adolf
persuaded U.S. Sprinter Jesse Owens to run using his company’s
spikes. Owens went on to win 4 gold medals.
Differences in political ideologies between the two brothers during
the World War II tensions between the two brothers.
They finally split in 1947 and went on to form adidas and Puma.
Now owns brands like Rockport, Reebok, Taylormade, etc.
Log
o:
3 Stripes mark
•Created in 1949 by Adolf Dassler.
•‘The brand with 3 stripes’.
Trefoil:
•Introduced in 1971.
•Represents the diversity of adidas brand.
•Now used for adidas Originals collection.
3 Bars:
•1997- integrated corporate design by Peter
Moore.
•Shape formed by the bars represents a
mountain, indicating challenges to be faced and
goals to be achieved.
Produc
ts
Footwear Clothing
OPPORTUNITIES: THREATS:
•New foot-friendly designs are developed •Other brands offer more styles and
each year. varieties, thus more competition.
•Tie-up with emerging sports •Threat from other competitive brand who
teams/clubs/players internationally. produce sports equipment and accessories
•Brand building by setting up sports at a lesser cost.
academies. •Pirated/fake imitations affect brand
image.
CSR Initiatives
All programmes are built on three complementary pillars –
community involvement, employee involvement and corporate
giving.
Sponsorships
FIFA World Cup
UEFA Champions League
Rocky IV
Skyfall
Iron Man 3
Katy Perry
Controversies
2011 All Blacks replica rugby jersey pricingcontroversy.