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‡ Commerce refers to all the activities the purchase
and sales of goods or services.
² Marketing, sales, payment, fulfillment, customer service

‡ Electronic commerce is doing commerce with the

use of computers, networks and commerce-enabled
software (more than just online shopping)

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‡ Information superhighway infrastructure
² Internet, LAN, WAN etc.
‡ Messaging and information distribution
infrastructure
² HTML, XML, e-mail, HTTP, etc.
‡ Common business infrastructure
² Security, authentication, electronic payment, directories,
catalogs, etc.

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‡ Consumer shopping on the Web, called è

(business to consumer)
‡ Transactions conducted between businesses on
the Web, call è è (business to business)
‡ Transactions and business processes that support
selling and purchasing activities on the Web
² Supplier, inventory, distribution, payment management
² Financial management, purchasing products and
information

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 Adv
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‡ it enables a business concern or individual to reach the
global market.
‡ Even small activity can access the global market for selling
and purchasing products and services.
‡ Even time restrictions are absent while conducting
businesses, as e-commerce allows one to implement business
transactions 24 hours a day and even on holidays and
weekends. This in turn significantly increases sales and
profit.

Electronic commerce gives the customers the opportunity to

look for cheaper and quality products.


 Adv
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‡ Electronic commerce reduces the burden of
infrastructure to conduct businesses and thereby
raises the amount of funds available for profitable
investment. It collects and manages information
related to customer behavior, which in turn helps
develop and adopt an efficient marketing and
promotional strategy.

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‡ Loss of ability to inspect products from remote

locations
‡ Difficult to calculate return on investment
‡ Cultural and legal barrier

[
 ^






|. Attract customers
² Advertising, marketing
2. Interact with customers
² Catalog, negotiation
3. Handle and manage orders
² Order capture
² Payment
² Transaction
² Fulfillment (physical good, service good, digital good)
4. React to customer inquiries
² Customer service
² Order tracking

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Tier | Tier 2 Tier 3 Tier N

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‡ Internet ‡ Access security
‡ Mobile technologies ‡ Cryptographic security
‡ Web architecture ‡ Watermarking
‡ Component programming ‡ Payment systems
‡ Data exchange
‡ Multimedia
‡ Search engines
‡ Data mining
‡ Intelligent agents

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‡ The Internet
² system of interconnected networks that spans the globe
² routers, TCP/IP, firewalls, network infrastructure,
network protocols
‡ The World Wide Web (WWW)
² part of the Internet and allows users to share
information with an easy-to-use interface
² Web browsers, web servers, HTTP, HTML
‡ Web architecture
² Client/server model
² N-tier architecture; e.g., web servers, application
servers, database servers, scalability

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‡ Content Transport
² pull, push, web-caching, MIME
‡ Server Components
² CGI, server-side scripting
‡ Programming Clients
‡ Sessions and Cookies
‡ Object Technology
² CORBA, COM, Java Beans/RMI
‡ Technology of Fulfillment of Digital Goods
² Secure and fail-safe delivery, rights management
||
 
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‡ What the customer see
‡ Static vs. dynamic content
‡ Different faces for different users
‡ Tools for creating content
‡ Multimedia presentation
‡ Integration with other media
‡ Data interchange
‡ HTML, XML (Extensible Markup Language)

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‡ Concerns about security
‡ Client security issues
‡ Server security issues
‡ Security policy, risk assessment
‡ Authentication methods
² Something you know: passwords
² Something you have: smart card
² Something you are: biometrics
‡ Firewalls, proxy servers, intrusion detection
‡ Denial of service (DOS) attacks, viruses, worms

|º
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‡ Role of payment
‡ Cash
² properties: wide accept, convenient, anonymity,
untraceability, no buyer transaction cost
‡ Online credit card payment, Smart Cards
² Secure protocols: SSL, SET
‡ Internet payment systems
² Electronic cash, digital wallets
‡ Micro-payments
‡ Wireless devices
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 ^Œ

‡ Transactions and e-commerce
‡ Overview of transaction processing
‡ Transaction processing in e-commerce
‡ Keeping business records, audit, backup
‡ High-availability systems
‡ Replication and scaling
‡ Implementation

|D
  


 


‡ Taxes
‡ Shipping and handling
‡ Search engines
‡ Data mining
‡ Intelligent agents
‡ Inventory management, enterprise resource
planning (ERP)
‡ Customer relation management (CRM)

|[
THANKS

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THANKS

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‡ Supply chain management
‡ Video on demand
‡ Remote banking
‡ Procurement and purchasing
‡ Online marketing and advertisement
‡ Home shopping
‡ Auctions

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‡ Increased sales
² Reach narrow market segments in geographically
dispersed locations
² Create virtual communities
‡ Decreased costs
² Handling of sales inquiries
² Providing price quotes
² Determining product availability
‡ Being in the space

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