Beruflich Dokumente
Kultur Dokumente
15th edition
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History Perspective 3
in Global Business
• History helps define a nation’s mission
– How it perceives its neighbors
– How it perceives itself
– Its place in the world
• Insights into history are important for
understanding current attitudes
• It is necessary to study culture as it is now as
well as to understand culture as it was
– A country’s history
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Geography and Global 3
Markets
• Geography – an element of the uncontrollable
environment that confronts every marketer
– Affects a society’s culture and economy
– Physical makeup limits a nation’s ability to supply
its people’s needs
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Climate and Topography 3
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6
Geography, Nature 3
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Social Responsibility 3
and Environmental Management
• Environmental protection is not an optional extra
• Pollution is on the verge of getting completely out of
control
• China has 16 of the world’s 20 most polluted cities
• Critical issue: the disposal of hazardous waste
• Sustainable development
• http://www.time.com/time/specials/2007/0,28757,1661
031,00.html
• http://www.forbes.com/2006/03/21/americas-most-
polluted-cities-cx_rm_0321pollute.html
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Resources (1 of 2) 3
Population Growth
• Procreation is one of the most culturally
sensitive uncontrollable factors
• Perhaps the most important deterrent to
population control is cultural attitudes about the
importance of large families
• Family planning and all that it entails is by far
the most universal means governments use to
control birthrates, but some economists believe
that a decline in the fertility rate is a function of
economic prosperity and will come only with
economic development
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Rural/Urban Migration 3
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Population Decline and Aging 3
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Summary 3
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