TEAM MEMBERS:

ZHANG QIAOYAN
DARIA VISHNEVSKAIA
 PECCI FESTIVAL
The main idea of the festival is to build up a relationship between
students and Pecci museum. Make it popular among young generation,
inspire them and arouse the desire to visit the museum.

Target audience — international students

Duration May 25th — June 2nd

Opening May 25th — 26th
 Activities

Weekends Weekdays (from 6 pm)

• Interactive performances • Art workshops

• Art workshops • Open talks
• Open talks
• Music (Dj set)
• Welcome drink in the bar
• Museum shop (market)
Courtyard
Opening
 Venue
The Student Hotel
 Communication plan

• Collaboration with universities departments

- Distribution of flyers
- Email delivery

• Target advertising on Instagram and Facebook

• Print advertising in The Student Hotel
• Support by partners social media
• Raffle prizes on social media using the hashtag