HOTEL PROSPECTS-

MYSORE
Overview – Indian Tourism Sector

• Tourism is an important part of Indian economy

• Slack and peak seasons vary according to type of hotel and location.
• Peak season (Resorts)- long holidays and summer – March, April, May
• Peak season(city hotels) – September to March accounts 60% of total
tourists arrival to India – 70% business coming from Foreign tourists for
hotels around India.
 Statistics

• Foreign tourist arrival(FTA) into India was 10.04 million in 2017

• 15.6% growth from previous year which recorded 8.8 million FTA
• 5.77 million NRI arrivals in India with a growth of 9.7% from previous year.
• 14.57 million International Tourists Arrivals(ITA) with a growth of 9.7% from
previous year.
• Mysore receives over 2 million tourists annually.
• City aims to target 5 million tourists by 2020.

FTA in India
(millions)
Growth drivers

• Stable Economy
• Growth in IT enabled services and IT industry
• Stable stock indices
• More routes and low prices in the airline industry
• Low cost medical facilities- makes Medical tourism
affordable
• Wellness industry makes Mysore known as the yoga capital
very attractive to tourists.
Mysore- Hotels

• Currently, the hotel market consists largely of small,

unbranded hotels in the budget and mid market segments
• the addition of branded, medium sized mid market hotels
is expected
• Several factors will help facilitate the growth in the
market such as the
• Bangalore-Mysore Infrastructure Corridor,
• planned commercial developments,
• growth in tourism and
• improved operations of the airport.
Domestic Vs Foreign Tourism arrival in
Karnataka - MORE DOMESTIC TRAVELLERS
 REASON FOR DOMESTIC TRAVEL

Most Indians
travel to see
their family.
Pilgrimages and
health are also
major reasons
(2008-09 data)
 TYPES OF HOTELS

Category Typical Location Target Customers

Five star Deluxe and Restricted to the larger metropolitan areas and Foreign Business and leisure
Five Star Hotels major cities like Bangalore, Hyderabad travellers, senior business
executives and senior government
officials
Three and Four Star Located in all major cities as well as tourist Middle level business executives
Hotels destinations and leisure travellers

One and Two Star Located in Major cities and small cities as well Domestic Tourists
Hotels as tourist destinations
Heritage Hotels Heritage comprise old palaces, castles, forts Primarily Foreign leisure tourists.
and residences converted into hotels; They are
largely located in leisure tourist destinations
such as Jaipur and Mysore
Hotels in Mysore – Grand Mercure (accor
Group)
Raddison Blu plaza hotel
Southern Star Hotel
Heritage Hotels

• Royal Orchid Metropole

• Lalith Mahal Palace Hotel
• Brindavan Palace Hotel

NOTE: These heritage hotels

mainly target foreign tourists!
4 & 5 Star Hotels
and Chains in Mysore
• Royal Orchid Group –
Metropole, Brindavan,
Regenta
• Accor Group – Mercure
Hotel
• Radisson and Country Inn &
Suites – Blu Group
• JP Palace Hotel
• Southern Star Hotel
Resorts

• Silent Shores Resort and Spa

• Windflower Resort and Spa
• Golden Landmark Resort
• Jalmahal Resort and Spa
Mysore People and Tourism Trend in City

• They like open restaurants and open areas- Preferably with a roof but no
walls. Courtyards are preferred even within their homes.
• Artistic, social people – The city is brimming with cultural activities and
get-togethers- making it idea for venues.
• Traditional people – They crowd is mostly vegetarian and prefer a
separate kitchen for the vegetarian food if possible. This also means that
they do not travel elsewhere or to hotels during festivities which is a
time for them to get-together within their own homes. Local tourists do
not travel to hotels during this time.
• Mysore city is increasingly being known for it’s wellness activities –Yoga
and ashrams (Ayurveda, Siddha, Naturopathy) are doing a very good job
and so is medical tourism with tourists arriving mostly from within
Karnataka – smaller towns around Mysore.
TRAVEL APPS
in India