Beruflich Dokumente
Kultur Dokumente
RICHARD L. DAFT
Strategy Formulation and
Implementation
CHAPTER 7
chapter7 Learning Outcomes
3
Copyright ©2010 by South-Western, a division of Cengage
Learning. All rights reserved.
chapter7 Strategy Basics
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Learning. All rights reserved.
chapter7 Thinking Strategically
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Copyright ©2010 by South-Western, a division of Cengage
Learning. All rights reserved.
What is Strategic
chapter7
Management?
• Plans and actions that lead to superior
competitive standing
Who are our competitors and what are their
strengths and weaknesses?
Who are our customers?
What products or services should we offer?
What does the future hold for our industry?
How can we change the rules of the game?
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Copyright ©2010 by South-Western, a division of Cengage
Learning. All rights reserved.
chapter7 Purpose of Strategy
• Strategy:
– Plan of action
– Resource allocation
– Activities for dealing with the environment
– Achieving competitive advantage
• Strategy should:
– Exploit Core Competence
– Build Synergy
– Deliver Value 7
Copyright ©2010 by South-Western, a division of Cengage
Learning. All rights reserved.
Three Levels of Strategy in
chapter7
Organizations
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Learning. All rights reserved.
chapter7 Levels of Strategy
How do we
compete? Business-level strategy
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Learning. All rights reserved.
Formulating Corporate-
chapter7
Level Strategy
• Portfolio Strategy
– A diverse mix of business units
– Strategic Business Units (SBU) have different
products, mission, markets and competitors
• The BCG Matrix
– Organizes businesses along two dimensions—growth
and market share
• Diversification Strategy
– Movement into new lines of business
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Learning. All rights reserved.
chapter7 The BCG Matrix
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Learning. All rights reserved.
chapter7 Porter’s Five Forces
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Copyright ©2010 by South-Western, a division of Cengage
Learning. All rights reserved.
Porter’s Competitive
chapter7
Strategies
• Porter suggests that a company can adopt one
of three strategies after analyzing the forces
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Copyright ©2010 by South-Western, a division of Cengage
Learning. All rights reserved.
chapter7 Global Strategy
• Finding strategies in the world marketplace
• Synergy among world operations
• Organizations differ in their global strategies
– Globalization
– Export
– Transnational
– Multidomestic
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Learning. All rights reserved.
chapter7 Strategy Execution