MARKETING

STRATEGIES
 Introduction

• A company’s strategy combines all of its marketing

goals into one comprehensive plan.
• The marketing strategy is the foundation of a
marketing plan.
 The 7 Ps in Business Opportunity

Product Promotion Positioning

Price Place People

Packaging
Product
• Developing the habit of looking at the product as an outside
marketing consultant brought in to help the company decide
whether or not it’s in the right business at this time.
a. Are these the right products or services for the customers
today?
b. Compared to the competitors, is the product or service
superior in some significant ways to anything else available?
Should this product or service be offered at all in the current
marketplace?
Price
• Entrepreneurs should develop the habit of continually
examining and re-examining the prices of the products
and services to sell for making sure they’re still
appropriate to the realities of the current market.
Promotion
• Includes all the ways to tell customers about the
products or services and how to market and to sell.
Place
• This is where the product or service is actually sold.
• Develops the habit of reviewing and reflecting upon the
exact location where the customers meets the salesperson.
Packaging
• Refers to the way the product or service appears from the
outside.
• Refers to the people and how it is dressed and groomed.
Positioning
• Develops the habit of thinking continually about how the
products are positioned in the hearts and minds of your
customers.
People
• Develops the habit of thinking in terms of the people inside
and outside of the business who are responsible for every
element of the sales, marketing strategies, and activities.
 Developing a Brand Name
For a new business, creating and effectively marketing a new
brand name is one of the most challenging aspects of starting
a business
Choosing a wrong name, customers will have no idea what
your business stands for or what it does
Choosing a right name, customers will immediately
identify with your value proposition.

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Significance of the Brand Name
• Brand name will always be incredibly important.
• As an entrepreneur, it is important that you spend
a considerable amount of time and effort
developing your brand name.
 How to Develop a Brand

1. 2. 3.
Decide what Do the Position the
is going to product or
be brand
research service

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 How to Develop a Brand

5.
6.
4.

Write the Develop the Launch the

brand name, logo
and tagline brand
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definition
 How to Develop a Brand

7. 8.
Manage, leverage Realign the brand
and protect the to keep it current
brand

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