Reached your goal for Roadshow

Advertising
 Introduction

• Roadshow advertising agency in India. What are they and why are they so
important? Roadshows, in a nutshell, are the ultimate field event:
• just think of them as field events on steroids. The purpose of roadshows is
to take your company’s message and brand—you guessed it—on the road.
• Roadshows are often done in sequence and occur in a handful of cities in
an effort to increase brand awareness and product knowledge.
• Roadshows are a great way to spread the word in an in-person, interactive
format and reach those you may not have been able to otherwise.
 Give Your Sales Team What It Needs
• I’ve never met a sales account executive who would turn down the
opportunity to get out in the field.
• This is their bread and butter.

• These events allow sales to move beyond the phone calls and email and
actually create face-to-face relationships with potential customers.
• Conversations seem to flow in an environment when everyone has
something in common: they all showed up to learn more about marketing (or
whatever your roadshow might be for)!
• At these events, a rep doesn’t have to fight for a 2-minute conversation.

• Why? Because conversations flow naturally in a social environment. That 2-

minute conversation might not happen otherwise.
Jumpstart Your Demand Generation Efforts

• Roadshows are, for lack of a better word, AWESOME for your

demand generation efforts.
• The summer months are notoriously slow, and roadshows help
tremendously with keeping numbers steady.
• If you have other companies sponsor your roadshows, a good
rule of thumb is to make sure they promote your show out to
their networks.
• Roadshows can also really help with generating pipeline.
 Help Propel Your Brand
• Roadshows should be both professional and fun.

• In essence, you want all of your attendees to leave the event

with a smile.
• Ground-breaking content (think: an inspirational speaker), a
lively environment (think: a live band), delicious food (think:
gourmet truffle mac ‘n cheese…just sayin’), and great company
will leave nothing but positive thoughts in your attendees’
minds and leave that lasting good impression we all hope for.
 Help Spread Your Thought Leadership
• Probably the single most important part of the roadshows is the content.
• These events allow speakers to get on the main stage and talk about the
latest industry trends.
• The valuable content presented by thought leaders is why people show up.

• Attendees must leave work early in order to attend these events, which are
commonly held on weekday evenings, so make your event worth their
while! If the content is valuable, these attendees will keep coming back for
more year after year…and they’ll tell their colleagues to join, too.
 Conclusion
• Roadshows are half-day events that bring customers,
prospects, and partners together for thought leadership,
product demonstrations, and networking.
• Many companies do roadshows for a variety of reasons.

• For Marketo, the roadshows bring marketers from around the

globe into the Marketo Marketing Nation.