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  • Marketing Management

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    This document discusses Apple's marketing mix strategies for the iPhone. It covers the 4 P's of marketing: 1) Product mix includes features like dual screens, 5G, dual cameras, and quality materials. 2) Pricing varies from $56,999 to $104,900 depending on the iPhone model. Apple uses strategies like profit maximization and market skimming. 3) Distribution is both direct through Apple stores and third party retailers like carriers and large retailers. 4) Promotion uses advertising, sales promotions, personal selling, public relations, and direct marketing through emails and Apple's website. Promotional taglines and secrecy fuel demand.

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    Marketing mix

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    Marketing Management PPt

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    This document discusses Apple's marketing mix strategies for the iPhone. It covers the 4 P's of marketing: 1) Product mix includes features like dual screens, 5G, dual cameras, and quality materials. 2) Pricing varies from $56,999 to $104,900 depending on the iPhone model. Apple uses strategies like profit maximization and market skimming. 3) Distribution is both direct through Apple stores and third party retailers like carriers and large retailers. 4) Promotion uses advertising, sales promotions, personal selling, public relations, and direct marketing through emails and Apple's website. Promotional taglines and secrecy fuel demand.

    Copyright:

    © All Rights Reserved
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    148 Ansichten22 Seiten

    Marketing Management

    Hochgeladen von

    ram
    This document discusses Apple's marketing mix strategies for the iPhone. It covers the 4 P's of marketing: 1) Product mix includes features like dual screens, 5G, dual cameras, and quality materials. 2) Pricing varies from $56,999 to $104,900 depending on the iPhone model. Apple uses strategies like profit maximization and market skimming. 3) Distribution is both direct through Apple stores and third party retailers like carriers and large retailers. 4) Promotion uses advertising, sales promotions, personal selling, public relations, and direct marketing through emails and Apple's website. Promotional taglines and secrecy fuel demand.

    Copyright:

    © All Rights Reserved
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 22

    Marketing mix

    iPhone
    Neha Patil - 33
    Jaya Prakash P - 07
    Surendra Yeluri - 15
    Rama Krishna - 148
    Sarath Nandina - 144
    Product mix
    Product mix Folded Dual screen,5G

    Dual sim ,
    Wireless charger
    Quality , Security,
    dual camera, face lock

    Touch, Camera,
    Music, web
    Communication
    Price mix
    Price

     cost that a customer is willing to pay


     Price is the amount that the provider would like to
    charge the buyer in exchange of the agreed product /
    service
    Pricing Strategy
    Pricing of IPhone
    • Profit maximization
    • Monopoly
    • Differentiation
    • Product quality
    • Market share maximization
    • Market skimming

    Contd…..
    Contd…..

    Pricing of iphone
     Elasticity of demand
     Competitors costs
     Target return pricing
    Price list of iphone (2019)
    Apple Mobiles Price List
    • Apple iPhone XS Max - Rs. 1,04,900
    • Apple iPhone XS - Rs. 94,900
    • Apple iPhone X - Rs. 73,500
    • Apple iPhone XR -Rs. 67,999
    • Apple iPhone 8 Plus -Rs. 66,999
    • Apple iPhone 8 -Rs. 56,999
    place
    Place
    • Place involves decisions concerning distribution
    channels to be used, the location of outlets. Methods of
    transportation and inventory levels to be held.
    Distribution Channel
    APPLE

    Third Party
    Direct Sale Force
    Wholesaler

    Apple Retail Stores Large Retailers (Over Retailers


    On-line Stores
    (461 Stores) 400 Resellers) (4,000 Resellers)

    Final Customer
    iPhone Sales by Outlet
    30%

    28%
    25% 26%

    20% 21%
    PERCENTAGE

    15%

    10%
    10%
    9%

    5%
    4%
    1% 1%
    0%
    AT&T Verizon Apple Best Buy Sprint Mass Rrtailers Amazon eBay
    OUTLETS
    Promotion mix
    Promotion
    • Advertising
    • Sales promotion
    • Personal selling
    • Public relation
    • Direct marketing
    Advertising
    • Television commercial
    • Print advertisements
    • Posters
    • Different taglines
    • Events
    Taglines
    • iPhone 3G: the one you've been waiting for. ...
    • iPhone 3GS: the fastest yet. ...
    • iPhone 4s: the most amazing yet. ...
    • iPhone 5s: forward thinking. ...
    • iPhone 5C: colour, colour, and then some more colour.
    • iPhone 6 : The only thing that has changed is
    everything.
    Sales promotion
    • Apple uses promotional methods using special short-
    term techniques to persuade members of a target
    market to respond or undertake their products.
    • They display all of their products for consumers to
    experience hands-on
    • Exchange offers
    • Modified payment plans
    Personal selling
    • Approach with a personalized, warm welcome.
    • Probe politely to understand all the customer's needs.
    • Present a solution for the customer to take home
    today.
    • Listen for and resolve issues or concerns.
    • End with a fond farewell and invitation to return.
    Public relation
    • They cultivate an air of secrecy to fuel speculation
    • They create an illusion of scarcity to increase demand
    • They cultivate a community of fans who identify with
    their brand values
    Direct marketing
    • E-mail marketing
    • Digital communications
    • Apple website

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