Module 9: Publishing Online

Web Site Content Management

It is a combination of processes and
technologies that saves the creation,
development, publishing, and maintenance
of Web Sites.

*CONTENT refers to the

information that a website
offers.
Web Content Management System
These are various systems created to
aid the management team to maintain and
manage the websites.

The features offered by the

system include Authoring,
Collaboration, and
Administration tools
 Administration Tools
It is a user friendly-facility for
checking, updating, and maintaining a web
site. It also ensures that all of the owners
of the web site can collaborate seamlessly
without worries of miscommunication.
 Web Content management systems
can use different features and capabilities
to enhance user experience. These
capabilities are as follows:
 Automated Templates
These are ready-made forms
wherein the elements are read and applied
automatically to new or existing document.

 Access Control
It helps to control the individuals
accessing the project an up to what
extent they can do on the website.
 Scalable Expansion
It is the capability to expand the
Web site by adding pages linked into the
main page.

 Easily Editable Content

It is the ability of the system that
can provide ease in changing the
layout, texts, and elements of the
Web sites.
 Scalable Feature Sets
This refers to the modules or
plug-ins that can be installed in the
construction of web sites to enable
different functions not offered by the
system.
Web Standards Upgrades
Updates on the software function and
new features are provided. Solutions to
bugs and other software errors can be
remedied in the updates.
Workflow Management
This facility accommodates parallel
work for every content creator. Designs,
Texts, Images and Videos can be placed
and arranged by everyone at the same
time. However, the new design will not
appear in public until the main
administration approves and
publishes a certain update.
Collaboration
Updates, layouts, and content can be
retrieved and edited by the content
creators. The changes made are noted so
that other content creators can track every
change done.
Delegation
This is a facility wherein restrictions
and limited privilege can be set so that
there is a control for updates and reviews
before publishing.
Document Management
This is a facility that tracks the flow of
documents, from their creation, to reviews
and revisions, and to archiving and
deletion.
Content Virtualization
This refers to the function wherein a
dummy Web site can be edited and tested
by the content developer. The developer
can test the effect of each edit to the
overall appearance and functionality of the
Web site.
Content Syndication
This is a facility to market and
disseminate the existence of the Web site.
Some of these functions are search engine
visibility and RSS feeds.
Multilingual
This is a function of the Web site to
accept multiple languages for input and
display. These are embedded functions
that can translate a Web site into several
languages.
Versioning
This is a function or capability of a
Web site to be edited and created in
different software development tool
versions.
 The said features and capabilities are
common features that you can find across
different platforms. Presented here are some of
the tools that you can use to manage your Web
Content:
CMS Made Simple
This is a content management that
accommodates pages of text and photos.
Allowable number of pages may reach a
hundred and multiple users can update
web pages.
Word Press
This is a content management system
that is best suited for blogs and sites that
accommodate a huge number of visitors or
viewers.
Joomla!
This is a content management system
that is best suited for Web sites that
requires membership. The intricate process
that require registration and logging in are
made simple by an add-on called
Community builder. This application has
the most number of add-ons offered.
 Promotion, Traction and Traffic
Monitoring

Upon the completion and publishing of the

web site, individuals can now visit . It is crucial
to promote the Web site to ensure its success.
The following are varied methods on how to
attract visitors:
Use keywords in hyperlinks
Your website should offer ease in
finding information.

Make your navigation system search-

engine user friendly
Creating a chain of Hyperlinks
throughout the Web page can
improve the navigation process.
Create a site map
A site map is the outline of the web
site. The more organized the Web site is,
the more visitors would find it easier to
search for information.
Fine-tune with careful search engine
optimization
It means making small, necessary
adjustments to the Web site to enhance its
quality.

Submit your sites to key directories

Posting your Web site’s address in this
directory will make your Web a
reference for searching.
Submit your site to trade organization
sites and specialized directories.
Present here are the specialized
directories of Web sites tackling a specific
topic.
Write articles for others to use on their
Web sites and newsletters
You can submit articles to different
editors and in return you can ask them to
include the link of your web sites in the
articles.
Become part of a social media
community
It refers to the promotion of the Web
site with the help of social media.

Promote your site in online forums and

discussion lists
It is worthwhile to join online forums
to be able to promote your Web site.
Ask visitors to bookmark your site
Asking them to bookmark your
website will help them remember your
website, and thus encourage another visit.

Develop a free service

It is more encouraging if you are going
to ask your viewers to try a free
service on your Web site.
Install a “signature” in your email
program
The signature include your name
position or profession, mobile number and
Web site address.
Aggressively ask for email sign-ups
It is similar to asking a pledge from
others to continuously follow your web
site. You can provide different promotional
materials in exchange for their pledge.
 Google Analytics

It is an application offered by Google

that provides a service that will let you
track and report traffic of web Sites

*e-commerce platforms
It is used to monitor sales
activities on the Web site
 Evaluation through user feedback and
interaction
Informal manner Formal Solicitation
This evaluation This evaluation
can be as simple as can be built using
personally asking the specific rules and
visitors what protocols users while
suggestions they can
provide to the user is accessing
improve the the data.
website.
 Google Plus
It is a service developed by Google initially
as a social networking application. Different
functions are created as tools and can be added
by the developer in the actual project.
Presented are different applications and
tools a Google plus user can utilize:
User Profile
This profile can be visible and
connected to all the Google application
accounts of the user.

Circles
This features enables the user to
organize a list of friends for sharing files
and information across all Google
products and services.
Stream
This allows to create and send
messages throughout the circle list.

Identity Service
The profiles in Goole Plus are
incorporated in different application
services such as YouTube, Gmail and
etc.
 Google Forms
It helps in creating forms, and, if published,
can be a tool for soliciting answers to fields or
questions provided in the form.