LOGO AL-ikhsaN

Sports Company
BIU 2042 ENGLISH
PROFICIENCY 4
MEMBERS :
SHARMILA RAJANDRAN
DURGADEVI SELVARAJOO
MENU MOHAN
MUHD LUTFI HADI BIN KUMASI
MUHD SYAHMIL AMIR BIN
MOKHTAR
Contents

1 Documentary

2 Introduction

3 Purpose

4 Method

5 Production schedule

6 Reflection

www.themegallery.com
 INTRODUCTION
 Al-Ikhsan Sports was established in 1993 with a
single 150 square feet store in Holiday Plaza, Johor
Bahru by Ali Hassan Mohd Hassan.
 Al-Ikhsan is one of the leading manufacturers of
footwear in Peninsular Malaysia and the largest
Sports Retailer in South East Asia.
 It apparels that caters to various sports like soccer,
futstal, basketball, hockey, rugby, swimming and
football. Al-Ikhsan sponsors many high-profile
athletes and sports teams around the world, with
the highly recognized trademarks of “Your Sports
Destination Store".
 Al-Ikhsan has more than 116 shops around the
Peninsular and with nearly 928 employees.
www.themegallery.com
 …….

 With a mission to provide affordable price for

quality yet original for Malaysian consumer they
try to reach out to every individual by stressing
on the fact that anyone who has a body is an
athlete.
 In 2011, the company has been awarded with
ASEAN Business Outstanding Award 2011 –
Industry Class Sector Sports Retail by ASEAN
Retail & Franchise Federation.
 The Sports Good Intelligence Report ranked Al-
Ikhsan as the 77th largest Sporting Goods
Retailer in The Galaxy.
 PURSPOSE

 PRODUCT: Al-Ikhsan is involved in designing and

innovating in the categories of footwear, jersey, shoe
bags, caps and balls.
 PLACE: Place and location is the important and
prominent in any retail store. Al-Ikhsan has provided
as a place where you can find all kinds of footwear at
just one stop. In all cities Al-Ikhsan is located in all
the prime areas of the city and also exists in almost
all the cities of Malaysia. People look for Al-Ikhsan as
a reliable place for their footwear requirements.
 PURPOSE

 PRICE: The price is considered as the most dominant “P” in

the product mix. The pricing of Al-Ikhsan has been very
nominal and user friendly for the customer which Al-Ikhsan
targeted. As Al-Ikhsan has product for all segment of the
market. they came up with the strategy called “ 99 price tag”
It was a strategy to begin sales talk with buyers curious about
price like RM 199.99. The reason behind it was it fell short of
an amount that might have looked like a high price. There is a
sale going on Al-Ikhsan almost throughout the year if not
almost (few products are always on sale).

 PROMOTION: Al-Ikhsan does not promote much by

advertising. Al-Ikhsan mainly promotes by providing “sale” in
their existing product lines .
 METHOD

 The materials and equipment used in the documentary:

 Primary source – Interview Guide
• Two samples were selected from both case study Al-Ikhsan
company. Data from interviews significantly supported and paved
way for understanding of measures that are instituted by the
company.
• The interview session was recorded by two of the group members
by using different cameras.
• On week 10, we collect and combined all the video that we had
recorded in the interview sessions. We combined all the videos by
using ‘Movie Maker’ software.
• It took around one week to complete the video including editing
the subtitle and also the music into the video. Actually the original
video duration was 15 minutes and we edited it to around 9
minutes based on the requirement of the assignment rules.
• After we make a lot of changes in our video, we had completed the
Reflection…
Thank You…