MEANING OF ADVERTISEMENT

Advertising is a paid form of non-personal

presentation of goods or services by an
identified sponsor to reach out to maximum
number of audiences.
 OBJECTIVES OF ADVERTISING
• To introduce new goods and services to the
world of consumers.
• To create demand of these goods and services.
• To maintain the demand of existing goods and
services.
• To face competition successfully.
• To discover new consumers and new markets.
• To increase and expand the existing demand.
 FUNCTIONS OF ADVERTISING
• To introduce a product into a market.
• To create an attraction and interest among
consumers towards a product.
• To create maintain and increase the demand of a
product.
• To capture a share in the market.
• To raise the standard of living of society.
• To encourage consumers to purchase a
particular product.
FEATURES OF ADVERTISING

Cost
Effective

Paid
Features of Mass
Communica
advertising mediated
tion

Persuasion
 FEATURES OF ADVERTISING
• Advertising is a paid communication: It is a paid
communication by a company or organisation
that wants its information dissemmated.
• Advertising is a mass mediated: This means it is
delivered through a communication medium
designed to reach more than one person,
typically a large number of mass people.
• Persuasion: To put it bluntly advertising are
communications designed to get someone to do
something.
• No immediate feedback: The non-personal
nature of advertising results in no opportunities
for immediate feedback from the messages
recipient.
• Amplified Expressiveness: It provides
opportunities for dramatizing the company and
its products with the artful use of print, sound
and colour.
• Cost effective: Advertising is considered as a
very cost effective method for communicating
with a large audience one message in the
national network, prime time between
television reaches across to across of people.
• Advertisement creates awareness, interest
and desire for products.
• Advertisement is cost-efficient.
• Advertisement can add value to the product.
• Advertising helps in boosting the sales of the
company.
• Advertising helps in changing the customer’s
perception of a product.
• Identifying the target audience
• Specifying advertising objectives
• Setting the advertising budget
• Developing the advertising message
• Selecting the right media
• Scheduling the advertisement and
• Measuring advertising effectiveness.