Beruflich Dokumente
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Senior Salesforce
Consultant
deepali.kulshrestha@cloudanalogy.com
https://twitter.com/Deepali032
http://www.kdeepali.com/
This help us to get an idea of the engagement of your prospect with your marketing materials.
This defines a way via which you can simply customise your
Prospect's score. Pardot provides Scoring Rules by default
but you can customise that as well.
Admins can create these filters as per the IP addresses or host name. It can be deleted as well. It is
basically used to exclude your company’s IP address to avoid Skewing the reporting.
Upon applying filter, associated activities and objects are filtered as well:
Prospects list are group of prospects that can be used to send list emails or build drip marketing
programs. Different types of lists are:
Using Automation Rules you can perform marketing and sales action based on criteria you define.
Below are some aspects to keep in mind:
It can be defined as Completion Actions triggered by prospect’s page view. They can be applied to
any page that contains Pardot Tracking code. Some of the considerations are:
They track the Prospect’s first touch. This sets when a prospect first hits a Pardot tracked link or
Pardot tracking code.
Each Prospect is associated with one campaign.
Users
Groups User
Queues
Sales
Administrator Marketing Sales
Manager
Email templates are the email designs which can be reused for new emails. Once you design and
build a template you can personalize it as per your requirement.
You can create TEXT and HTML templates and this can be used for:
● Engagement Programs
● Auto responders
● One-to-one emails
● List emails
You can create responsive email template as well. This can be done by using CSS. Pardot itself
includes several responsive layouts which you can bring in your use to create mobile-friendly email
layout templates.
1. https://trailhead.salesforce.com/en/content/learn/modules/pardot-basics
1. https://www.pardot.com/training/pardot-user-roles/