Information Management Systems

TOPIC:
INFORMATION MANAGEMENT STRATEGY

GROUP MEMBERS:
MANSOOR ALI (15F-18)
MUHAMMAD HASEEB (15F-14)
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 Organizational strategy - Definition of the

future direction and actions of an
organization specified as approaches
and allocation of resources to achieve
specific objectives
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 Elements of strategy :
 Strategies define the future direction of an
organization.
 Strategies are planned to achieve advantage
for the organization (strategic objectives).
 Strategies define the allocation of resources to
achieve this advantage.
 Strategies are primarily driven by the needs of
the organization, but also by the needs of
stakeholders such as shareholders, customers,
suppliers or employees.
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 Information management strategy - Definition

of management approaches to the
organization, control and application of
organizational information resources through
coordination of people and technology
resources in order to support organizational
strategy and processes
 Information management strategy treats the
information assets of an organization as a
resource which must be structured and
controlled through managing people
resources and technology resources.
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 The main benefits from having a defined
IM strategy are:
 It becomes possible to integrate all information
activities, and to use all information quickly and
effectively to make efficient business decisions.
 Promotes openness of communications throughout
the company.
 Forms a sound strategy for investment in information
systems and technology.
 Ensures awareness of opportunities and threats is
communicated throughout the company, and
allows timely responses to these.
 Poor IM strategy is leading to losses in revenue, in
the end.
Developing IM strategy 7

 The 5 stages in developing any type of

strategy:
1. ‘Where are we now?’ – the situation analysis.
2. ‘Where do we want to be?’ – the vision and
objectives.
3. ‘How are we going to get there?’ – the
strategy.
4. ‘How do we introduce the changes?’ – the
implementation of the strategy.
5. ‘How are we doing?’ – the monitoring and
control of strategy’.
Main themes in IM 8

strategy
An information management strategy will include
the following themes:
IMS1) Information value
IMS2) Information quality
IMS3) Information security
IMS4) Legal and ethical compliance
IMS5) Knowledge management
IMS6) Technology support
The CIO role 9

 The Chief Information Officer (CIO) is the

manager with the responsibility for information
assets and IS strategy.
 The role can be performed by the IT or IS
manager for smaller companies.
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Prerequisites for a IM strategy refered 0
by Evernden and Evernden (2003)

1. There is a clear and distinct vision of

information as a corporate resource
2. There is an organization unit responsible for
information and knowledge that is distinct
from the information technology function.
3. There is a well-defined strategy and action
plan for improving the effectiveness of
information use across the organization.
4. Information that is vital and necessary to
make key decisions is always readily and
easily available.
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5. All information is available in a

consistent and integrated format.
6. Management believes that there
is considerable value to be gained
from the organization’s use of
information.
7. Information management is seen
as the responsibility of business
people as well as the information
technology function.
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8. Information has a key role in all business

processes.
9. Financial approval is readily available for
investment in the information
infrastructure of the organization (as
opposed to technology investments).
10.Information is used to support innovation
and creativity in product and service
development, business processes and
customer support.