INTEGRATED MARKETING

COMMUNICATION PLANNING ON
ANTI SMOKING CAMPAIGN
MARKETING PLAN
 comprehensive document that outlines a
company’s overall marketing effort
 a blueprint that outlines how a company will
implement its marketing strategy
 use a combination of resources to achieve
business objectives
 Achieving sales targets

 Achieving customer acquisition.

OUR ORGANIZATION: LIVE FRESH

 a non-profitable organization;
 main focus: Creating social awareness regarding
anti-smoking, anti-drug and anti-corruption
stance;
 helping people to overcome these kinds of
problem, to handle this kind of situation;
OUR ORGANIZATION: LIVE
FRESH(CONTD.)
 Our PVC: target customer: those Men or women
who involve in smoking in the road, in public
transport and many public places;
 helping and giving support that persons or
peoples who want to raise their voice;
 Advertising objectives: Social awareness. Anti
Smoking;
 Message strategy: Smoking is injurious not
only for you but for the people around you.
 Stratagy: organizing so many workshop,
seminar, competitions, awareness seamier, doing
campaign and so on;
OUR ORGANIZATION: LIVE
FRESH(CONTD.)
 Promotion Strategy;
 Public Relation;

 PR objectives;

 Personal Communication;

 Personal objectives;

 Personal strategy;
OBJECTIVES OF THE REPORT

 discuss about the worst effects of cigarette

smoking
 Providing recommendations for decreasing
number of Smokers;
 ascertain the fulfillment of the smokers through
their habit of smoking;
 to aware the mass people from engaging this bad
smoking habit;
 how can lead a tobacco free country even how can
save the society from this injurious effect.
HEALTH EFFECTS OF CIGARETTE SMOKING

 Smoking is a terrible inclination ;

 long term implications;
 cancer, cardiovascular disease, lung disease,
ulcers, damaged to the fetus and low sperm
count.
 Smoking damages heart and blood circulation,
increasing the chance of conditions such as center
disease, heart attack, cerebrovascular event,
peripheral vascular disease;
 reduces the amount of oxygen that gets on our
skin;
 good news: stop smoking health improves
body is going to recover.
QUITTING AND REDUCED RISKS

 Reasons to quit:
 Health
 Stinks, bad breath, yellow skin
 Family, friends
 Too much money
 Peer pressure (Fewer smoker)
 Fewere Places to smoke
 How do I Quit
 Form a plan- Decide on the best approach for you
 Two ways to quit
 All at once
 Cutting back
 Based on the way you want to quit there are a lot of tool south
there to help you
PROGRAMS & SUPPORTS
 Programs
 Patch
 Gum
 Nicotine Inhaler
 Smokers’ Helpline
 Internet Resources
 Support
 Teacher,
 School Counselor,
 Nurse, Doctor,
 Friend/Family
 Program
OUR POSTER
ADVERTISING AGENCY: GREY
ADVERTISING BANGLADESH LTD

 leading marketing services Company for

businesses that market to individuals and other
businesses;
 direct marketing solutions ;
 Electronic direct marketing support;
 database optimization & implementation;
 aggressive sourcing and print production
management;
 brand positioning; brand planning; creative
development; and production.
 also planning to elevate a new generation of
management.
GREY ADVERTISING BANGLADESH LTD
GREY ADVERTISING BANGLADESH LTD
 Agency the communication specialist.
 The client brief;

 The Planning Cycle:

 Where are we?

 Why are we there?

 Where do you want to be?

 How do we get there?

 Are we getting there?

CREATIVE BRIEF: THE MOST IMPORTANT
PART OF AN AGENCY
 Brand Essence
 Benefit segment

 Target consumer

 Current perception

 Advertising Objective

 Studio

 Production
FUNCTIONAL STRATEGY

 Operations
 Finance

 Marketing

 HRM
CONCLUSION
 This assignment is based fully on Smoking and
their various harmful effect and how to reduce
this bad habit for human wellbeing;
 This report reflects on the present situation and
adverse effect of smoking;
 we were very concerned about the fact that
every common place has been turned into
smoking zone;
 Regarding this issues we have conducted Anti-
Smoking awareness campaign among mass
people.
 This anti-smoking awareness report may be the
exact solution to the people of our country.
 It will also create the awareness about the bad
effect of smoking.


 Thank You
