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Digital Age
This study aims to see what age group
uses the most social media. Survey type
research model is used in the study, and
the social media usage is examined to
determine the purpose the participant
mainly use social media for.
Research Question
● Quantitative Method - Techniques involving the analysis of data from relatively large
numbers of respondents from which the information can be projected to the wider
population
○ Survey distributed through social media networks, mobile messaging and via work and personal
email.
○ Online survey
■ Survey Monkey
■ 8 questions
■ Anonymous
■ Snowball effect
■ Less than 5 minutes to complete
■ 100 random response selected
Reference:
Polonsky, M., & Waller, D. (2015). Designing and managing a research project: A business student's guide / Michael Jay Polonsky, David Scott Waller.
(Third ed.). Los Angeles: SAGE.
Theme: Generation Age Group
● The results indicate that over 80% of our respondents use social media to connect
with others or for entertainment. However, our answers may be a little skewed as
we did not specify whether time spent on social media was daily or weekly.
● 66% of our respondents were women and 33% were men. Expanding our pool
would potentially change the survey results.
Limitations
● Survey vehicle (Survey Monkey) used would only let us retrieve responses from
100 respondents. Anything above that incurred a cost
● Unreliable Data
○ False response through survey
○ Barriers to obtaining and completing survey
■ Language
■ Limited Reach
● Were most likely able to reach those within our age group and in
our contact list
○ Limited timeframe
■ A few weeks to conduct
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