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  • Mcdonalds

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    osaidahmed
    38 Ansichten4 Seiten
    McDonald's faces both opportunities and threats in its business environment. Some of its main strengths include its strong brand recognition globally, cultural diversity in its menu items, and efficient operations. However, it also has weaknesses such as a focus on burgers and fried foods rather than healthier options. Opportunities for McDonald's include expanding its product lines and increasing its social responsibility, while threats include potential lawsuits over unhealthy foods and increased competition. McDonald's strategies aim to leverage its strengths like marketing and financial position to capitalize on opportunities, while addressing weaknesses and threats by offering more variety and reducing unhealthy items.

    Originalbeschreibung:

    Tows matrix for macdonalds

    Originaltitel

    Mcdonalds Converted

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    McDonald's faces both opportunities and threats in its business environment. Some of its main strengths include its strong brand recognition globally, cultural diversity in its menu items, and efficient operations. However, it also has weaknesses such as a focus on burgers and fried foods rather than healthier options. Opportunities for McDonald's include expanding its product lines and increasing its social responsibility, while threats include potential lawsuits over unhealthy foods and increased competition. McDonald's strategies aim to leverage its strengths like marketing and financial position to capitalize on opportunities, while addressing weaknesses and threats by offering more variety and reducing unhealthy items.

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    © All Rights Reserved
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    38 Ansichten4 Seiten

    Mcdonalds

    Hochgeladen von

    osaidahmed
    McDonald's faces both opportunities and threats in its business environment. Some of its main strengths include its strong brand recognition globally, cultural diversity in its menu items, and efficient operations. However, it also has weaknesses such as a focus on burgers and fried foods rather than healthier options. Opportunities for McDonald's include expanding its product lines and increasing its social responsibility, while threats include potential lawsuits over unhealthy foods and increased competition. McDonald's strategies aim to leverage its strengths like marketing and financial position to capitalize on opportunities, while addressing weaknesses and threats by offering more variety and reducing unhealthy items.

    Copyright:

    © All Rights Reserved
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 4

    McDonald’s SWOT MATRIX

    Analysis
    STRENGTHS WEAKNESSES

    1. Good Financial position 1. Not interested inproviding


    organic food.

    2. Brand recognition all 2. Not much variation in seasonal


    over the world and products that are offered.
    Marketing through
    television , socialmedia
    and sponsorship.
    3.Cultural Diversity in the 3. Quality concerns due to
    foods that are provided franchised options.
    based on location of the
    restaurant.
    4. Excellent locations they 4. Focuson burgers and fried
    have captured for their foods and not on healthier options
    outlets. for their customers.
    5. Efficientoperations. 5. Waiting time for the customer

    6. Skilled workforce.
    OPPORTUNITIES SOSTRATEGIES WO STRATEGIES
    1. Opening more joint 1. Launching product line 1.Organic food included in the menu
    ventures with several in BBQ, Desserts and will add healthier option for
    different retailers. Juices will increase sales customers.
    due to cultural diversity.( ( W1,W2,O2)
    S3,04)
    2.Being more responsive 2. Good financial position 2. Franchising will somehow be
    to the social changes to will help them to joint dangerous for quality but it will
    the healthier options. venture with different expand all over the country.(W3,O5)
    retailers like Apparel
    outlets.(S1,O1)
    3.Expanding on the 3. Efficientoperations
    advertising in regards to will lead to more
    being more socially healthier options in a
    responsible in the menu.(S5,O2)
    environment .
    4. Increase in product line 4. Good financial position
    like launching BBQ, Pasta, will make you able to
    Variety in desserts and spend on CSRto build a
    juices. strong brand
    image.(S1,O3)
    5.Expansion in different
    cities of country
    THREATS STSTRATEGIES WT STRATEGIES

    Law suits for 1. Intelligent 1.Developing market share by introducing


    offering unhealthy marketing strategies different varieties in Ice cream will compete
    foods that have will make them stay different ice cream houses in town.(W2,T2)
    alleged addictive in the market for a
    additives. longer time. (S2,T2)
    Some new and old 2. Efficientoperations 2.Reducing fried items from their list will
    fast food chains and will minimize the reduce the chances of law sits.(W4,T1)
    ice cream parlors are chances of unhealthy
    coming into the race food. ( S5,T1)
    which is a big threat
    for McDonalds.
    Inflation and high
    sales tax.

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